{"id":68733,"date":"2025-10-09T05:00:09","date_gmt":"2025-10-09T05:00:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/68733\/"},"modified":"2025-10-09T05:00:09","modified_gmt":"2025-10-09T05:00:09","slug":"tourism-ireland-spent-almost-e200000-on-marketing-campaign-around-hit-netflix-show-wednesday","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/68733\/","title":{"rendered":"Tourism Ireland spent almost \u20ac200,000 on marketing campaign around hit Netflix show \u2018Wednesday\u2019"},"content":{"rendered":"<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-91174671_secondary indo-1d70522a_marginbottom4 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop4\" style=\"color:var(--color-primary-80)\" data-testid=\"title-summary\">The show\u2019s second series was filmed at several locations around the country\n<\/p>\n<p><img decoding=\"async\" alt=\"Jenna Ortega as Wednesday Addams. Photo: Netflix.\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/10\/2d98538c-ba83-40f6-809c-9541ac0ef701.jpg\" loading=\"eager\" width=\"100%\" data-testid=\"article-image\"  \/><\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_caption1 indo-300db776_none indo-91174671_secondary indo-66f0fec7_regular indo-1d70522a_marginbottom0 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop3 indo-b48c4984_left\" style=\"color:var(--color-grey-60)\">Jenna Ortega as Wednesday Addams. Photo: Netflix.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Tourism Ireland spent almost \u20ac200,000 on a marketing campaign built around the hit Netflix show Wednesday, saying \u201cscreen tourism\u201d was one of the biggest sources of travel inspiration to Ireland.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">The tourism agency worked with Netflix and Screen Ireland on a campaign that hinged on two short films about the supernatural comedy show.<\/p>\n","protected":false},"excerpt":{"rendered":"The show\u2019s second series was filmed at several locations around the country Jenna Ortega as Wednesday Addams. Photo:&hellip;\n","protected":false},"author":2,"featured_media":68734,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[615,1814,292,61,60,1868,43,2140,46452,32863,812],"class_list":["post-68733","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ireland","tag-dublin","tag-france","tag-germany","tag-ie","tag-ireland","tag-netflix","tag-news","tag-star-wars","tag-the-banshees-of-inisherin","tag-tourism-ireland","tag-usa"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/68733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=68733"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/68733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/68734"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=68733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=68733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=68733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}