{"id":69940,"date":"2025-10-09T17:27:06","date_gmt":"2025-10-09T17:27:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/69940\/"},"modified":"2025-10-09T17:27:06","modified_gmt":"2025-10-09T17:27:06","slug":"figma-partners-with-google-to-add-gemini-ai-to-its-design-platform","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/69940\/","title":{"rendered":"Figma partners with Google to add Gemini AI to its design platform"},"content":{"rendered":"<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Design platform <a rel=\"nofollow noopener\" href=\"https:\/\/www.figma.com\/\" target=\"_blank\">Figma<\/a> is partnering with Google to add more AI features, the company announced on Thursday. While Figma had previously introduced <a rel=\"nofollow noopener\" href=\"https:\/\/www.figma.com\/make\/\" target=\"_blank\">AI app-building tools<\/a> of its own, the new integration with Google will bring several Gemini models to the design software to address what Figma says are the \u201cevolving needs\u201d of product designers and their teams.<\/p>\n<p class=\"wp-block-paragraph\">With the partnership, Gemini 2.5 Flash, Gemini 2.0, and Imagen 4 will be added to Figma\u2019s toolset, while the company maintains its relationship with Google Cloud. <\/p>\n<p class=\"wp-block-paragraph\">Gemini 2.5 Flash will be integrated into the process for editing images and Figma\u2019s image generation capabilities, allowing the software\u2019s 13 million monthly active users to make AI images with a prompt and request changes. The company believes the addition will speed up workflows, citing earlier tests of Gemini 2.5 Flash in its product, where users experienced a 50% reduction in latency for the company\u2019s \u201cMake Image\u201d feature. <\/p>\n<p class=\"wp-block-paragraph\">The partnership is now one of several from top AI makers, intent on integrating their models within existing apps with large user bases as they seek to establish dominance in a tight race for consumer adoption. This week, for instance, OpenAI <a href=\"https:\/\/techcrunch.com\/2025\/10\/06\/openai-launches-apps-inside-of-chatgpt\/\" rel=\"nofollow noopener\" target=\"_blank\">announced<\/a> that its users could \u201cchat\u201d with apps inside ChatGPT, including those from Spotify, Booking.com, Expedia, Coursera, Zillow, Canva, and others. Figma was also in that list, indicating the Google Gemini deal is not an exclusive one.  <\/p>\n<p class=\"wp-block-paragraph\">The news of the Figma deal arrives alongside Google\u2019s <a rel=\"nofollow noopener\" href=\"https:\/\/blog.google\/products\/google-cloud\/gemini-enterprise-sundar-pichai\/\" target=\"_blank\">announcement of Gemini Enterprise<\/a>, an AI-powered conversational platform designed to bring AI to enterprise customers within their existing workflows. That means users would be able to chat with their company\u2019s documents, data, and applications, and engineers would have access to tools to build and deploy AI agents or use a suite of existing agents. <\/p>\n<p class=\"wp-block-paragraph\">Google positioned the news as a win for AI\u2019s potential to increase efficiency and improve workflows \u2014 something companies would presumably pay for, as they come to rely on the integrations. That\u2019s a strategic move at a time when <a rel=\"nofollow noopener\" href=\"https:\/\/www.bloomberg.com\/opinion\/articles\/2025-09-09\/ai-s-path-to-profits-is-being-driven-by-consumers\" target=\"_blank\">consumers are driving AI profits<\/a>, while <a rel=\"nofollow noopener\" href=\"https:\/\/fortune.com\/2025\/08\/18\/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo\/\" target=\"_blank\">gen AI pilots at companies<\/a> often fail.<\/p>\n<p class=\"wp-block-paragraph\">To counter this, Google noted that 65% of Google Cloud customers are using its AI products. <\/p>\n<p>Techcrunch event<\/p>\n<p>\n\t\t\t\t\t\t\t\t\tSan Francisco<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t|<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 27-29, 2025\n\t\t\t\t\t\t\t<\/p>\n<p class=\"wp-block-paragraph\">Alongside the Figma deal, Google also <a rel=\"nofollow noopener\" href=\"https:\/\/cloud.google.com\/blog\/products\/ai-machine-learning\/introducing-gemini-enterprise\" target=\"_blank\">announced<\/a> AI deals with GAP, Gordon Foods, Klarna, Macquarie Bank, Melexis, Mercedes, Signal Iduna, Valiuz, and Virgin Voyages. These join existing partners using Gemini, like Banco BV, Behr, Box, DBS Bank, Deloitte, Deutsche Telekom, Fairprice Group, the U.S. Department of Energy, and <a rel=\"nofollow noopener\" href=\"https:\/\/cloud.google.com\/transform\/101-real-world-generative-ai-use-cases-from-industry-leaders?e=48754805\" target=\"_blank\">others<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"Design platform Figma is partnering with Google to add more AI features, the company announced on Thursday. While&hellip;\n","protected":false},"author":2,"featured_media":69941,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[220,218,219,47070,2210,1711,8815,61,60,80],"class_list":{"0":"post-69940","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-figma","12":"tag-gemini","13":"tag-google","14":"tag-google-cloud","15":"tag-ie","16":"tag-ireland","17":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/69940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=69940"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/69940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/69941"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=69940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=69940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=69940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}