{"id":7041,"date":"2025-09-08T04:40:12","date_gmt":"2025-09-08T04:40:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/7041\/"},"modified":"2025-09-08T04:40:12","modified_gmt":"2025-09-08T04:40:12","slug":"g-dragon-meets-pubg-battlegrounds-the-korea-herald","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/7041\/","title":{"rendered":"G-Dragon meets PUBG: Battlegrounds – The Korea Herald"},"content":{"rendered":"

Collaboration marks G-Dragon\u2019s first large-scale venture into gaming<\/p>\n

\"PUBG: PUBG: Battlegrounds X G-Dragon (Krafton) <\/p>\n

K-pop icon G-Dragon is making his gaming debut through a major collaboration with Krafton\u2019s global hit shooter game, PUBG: Battlegrounds.<\/p>\n

The crossover will roll out across platforms throughout September, starting with the PC version Wednesday, followed by the console version Sept. 18 and the mobile version on Sept. 19.<\/p>\n

While Krafton has yet to disclose specific details of its collaboration with G-Dragon, the company stated that the tie-in will feature a range of special events and experiences designed for players worldwide. Krafton added that an exclusive battlefield content inspired by G-Dragon will make its debute when an update for PUBG: Battlegrounds Mobile drops Sept. 19.<\/p>\n

To mark the occasion, Krafton said it would host a limited-run pop-up at PUBG Seongsu, the brand\u2019s cultural hub in Seoul, from Sept. 11-14. The event space will offer various themed activities including lucky draws, a shooting game, custom keyring workshops and immersive photo zones designed to bring the world of PUBG: Battlegrounds to life.<\/p>\n

The collaboration arrives at a time when Krafton has been leaning heavily into partnerships to drive player engagement and sales.<\/p>\n

In March, Krafton teamed up with YG\u2019s girl group Babymonster to celebrate the 7th anniversary of PUBG: Battlegrounds Mobile. The special, limited-time crossover offered players exclusive rewards, emotes synced to the group\u2019s hit single \u201cDrip\u201d and immersive experiences such as in-game photo zones.<\/p>\n

The company achieved its highest-ever quarterly revenue in 2024, driven in part by strategic collaborations.<\/p>\n

A collaboration with popular K-pop girl group NewJeans last year played a key role in boosting Krafton\u2019s sales and operating profits, which rose 82 percent and 152 percent year-over-year, respectively, in the second quarter. Meanwhile, a partnership with Lamborghini in the third quarter of 2024 helped PC PUBG: Battlegrounds revenue jump 126 percent year-over-year.<\/p>\n

yoonseo.3348@heraldcorp.com<\/p>\n","protected":false},"excerpt":{"rendered":"Collaboration marks G-Dragon\u2019s first large-scale venture into gaming PUBG: Battlegrounds X G-Dragon (Krafton) K-pop icon G-Dragon is making…\n","protected":false},"author":2,"featured_media":7042,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[6520,93,61,60,6521,6517,6516,6522,278,6518,6519,6515,6524,6525,6523],"class_list":["post-7041","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-asia-news","tag-entertainment","tag-ie","tag-ireland","tag-k-pop","tag-koreaherald","tag-korean-news","tag-kpop","tag-music","tag-south-korea-news","tag-south-korea-news-in-english","tag-the-korea-herald","tag-6524","tag-6525","tag-6523"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/7041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=7041"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/7041\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/7042"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=7041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=7041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=7041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}