{"id":720,"date":"2025-09-05T11:52:08","date_gmt":"2025-09-05T11:52:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/720\/"},"modified":"2025-09-05T11:52:08","modified_gmt":"2025-09-05T11:52:08","slug":"ai-company-to-reconstruct-orson-welles-the-magnificent-ambersons","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/720\/","title":{"rendered":"AI Company to Reconstruct Orson Welles&#8217; &#8216;The Magnificent Ambersons&#8217;"},"content":{"rendered":"<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tSince the rise of generative artificial intelligence in 2022, the technology has mostly been plugged into parts of the production pipeline as far as its deployment in Hollywood. Think visual effects, dubbing and storyboarding. As it stands, it\u2019s mostly thought of as a tool to streamline certain processes and cut costs.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tBut others have their sights set on completely overhauling the entertainment industry\u2019s use of AI. At the forefront: Showrunner, which plans to reconstruct the destroyed 43 minutes of <a href=\"https:\/\/www.hollywoodreporter.com\/t\/orson-welles-2\/\" id=\"auto-tag_orson-welles-2_1\" data-tag=\"orson-welles-2\" rel=\"nofollow noopener\" target=\"_blank\">Orson Welles<\/a>\u2018 The Magnificent Ambersons.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tAmazon-backed Showrunnner announced on Friday a new AI model designed to generate long, complex narratives \u2014 ultimately building toward feature film length, live action films \u2014 for its platform completely dedicated to AI content that allows users to create their own episodes of TV shows with a prompt of just a couple of words. Over the next two years, it\u2019ll be utilized to recreate Welles\u2019 follow-up to <a href=\"https:\/\/www.hollywoodreporter.com\/news\/general-news\/citizen-kane-review-1941-movie-998891\" data-type=\"link\" data-id=\"https:\/\/www.hollywoodreporter.com\/news\/general-news\/citizen-kane-review-1941-movie-998891\" rel=\"nofollow noopener\" target=\"_blank\">Citizen Kane<\/a>, a chunk of which was lost after studio executives burned the footage.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe endeavor marks the tech\u2019s further encroachment onto Hollywood as it eyes the exploitation of AI tools embroiled in controversy over the possibility they were created using copyrighted materials from creators they could eventually displace. CEO Edward Saatchi ultimately envisions Showrunner as the \u201cNetflix of AI\u201d in which users can interact with and make fan fiction-esque versions of the intellectual property they\u2019re watching.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cYear by year, the technology is getting closer to prompting entire films with AI,\u201d Saatchi says. \u201cToday, AI can\u2019t sustain a story beyond one short episode\u201d but his company\u2019s technology is a \u201cstep toward a scary, strange future of generative storytelling.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe effort won\u2019t be commercialized because Showrunner hasn\u2019t obtained the rights to the film from Warner Bros. Discovery or Concord. If they \u201csee a marketplace for it and a path for it outside of an academic context, then of course they have ownership of it,\u201d Saatchi says. \u201cThe goal isn\u2019t to commercialize the 43 minutes, but to see them exist in the world after 80 years of people asking \u2018might this have been the best film ever made in its original form?\u2019\u201d<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/themes\/vip\/pmc-hollywoodreporter-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/09\/TMA_poster.jpg\" alt=\"\" data-lazy- data-lazy- height=\"2835\" width=\"1998\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tA poster promoting Showrunner\u2019s reconstruction of Orson Welles\u2019 \u2018The Magnificent Ambersons.\u2019 <\/p>\n<p>\t\t\t\t\t\t\t\t\tTobias Olearczuk<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe Magnificent Ambersons was filmed in 1941 at RKO\u2019s Gower Street Studios, now Sunset Gower Studios, in Los Angeles. The original cut was 131 minutes long, but Welles had conceded the right to the final cut. And once RKO took over editing, it deleted almost a third of the negatives for the film without the director\u2019s approval to free vault space. That footage was never found.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tAt the time, the film was screened for critics and The Hollywood Reporter\u2018s review in July 1942 hailed the feature as \u201ca screen offering of magnificent artistic merits,\u201d noting that the 87-minute cut \u201cis far from easy to summarize in ordinary catchline phrases.\u201d For RKO, \u201cOrson Welles is worth his weight in gold,\u201d the paper said.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tShowrunner\u2019s endeavor will deploy a fusion of AI and traditional film techniques to reconstruct the lost footage. This includes shooting some sequences with live actors, with plans to use face and pose transfer techniques with AI tools to preserve the likenesses of the original actors in the movie. Extensively archived set photos from the film will serve as the foundation for recreating the scenes.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tHelping to spearhead the project is Brian Rose, a filmmaker who\u2019s spent the last five years recreating 30,000 missing frames from the movie. He\u2019s rebuilt the physical sets in 3D models, using them to pinpoint camera movements to match with the script, set photos, and archive materials. By his thinking, he\u2019s reconstructed the framing and timing of each scene, which will serve as the foundation for the recreation.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cThere was for example a four-minute-long, unbroken moving camera shot whose loss is a tragedy,\u201d Rose said in a statement. \u201cThe camera moves from one end of a ballroom and then back up the other end [while] you have about a dozen different characters walk in and out of frame, and crisscrossing subplots. It was really ahead of its time. Yet all but about the last 50 seconds of the shot was cut.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tTom Clive, a VFX expert on faceswapping and de-aging who previously worked for Metaphysic and recently joined Showrunner, will also be assisting.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/themes\/vip\/pmc-hollywoodreporter-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-7.37.38\u202fPM.jpg\" alt=\"\" data-lazy- data-lazy- height=\"1342\" width=\"1024\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tThe Hollywood Reporter\u2018s July, 1942 review of The Magnificent Ambersons.<\/p>\n","protected":false},"excerpt":{"rendered":"Since the rise of generative artificial intelligence in 2022, the technology has mostly been plugged into parts of&hellip;\n","protected":false},"author":2,"featured_media":721,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[220,218,219,61,60,1157,80],"class_list":["post-720","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-ie","tag-ireland","tag-orson-welles","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=720"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/720\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/721"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}