{"id":81563,"date":"2025-10-15T06:09:08","date_gmt":"2025-10-15T06:09:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/81563\/"},"modified":"2025-10-15T06:09:08","modified_gmt":"2025-10-15T06:09:08","slug":"ejae-finds-her-voice-and-a-global-stage-through-kpop-demon-hunters","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/81563\/","title":{"rendered":"Ejae Finds Her Voice \u2014 and a Global Stage \u2014 Through \u201cKPop Demon Hunters\u201d"},"content":{"rendered":"

\t\t\t\t\t<\/a>
\"Ejae,<\/a><\/p>\n

Ejae, who performed the song \u201cGolden\u201d on the soundtrack of KPop Demon Hunters, is also the granddaughter of the late Shin Young-kyun, a legendary figure in Korean cinema. (Image from Ejae Instagram)a<\/p>\n

SEOUL, Oct. 15 (Korea Bizwire) \u2014\u00a0When Korean American singer-songwriter Ejae first heard her voice soar through theaters in Netflix\u2019s animated blockbuster KPop Demon Hunters, she didn\u2019t imagine the soundtrack would take over the world. <\/p>\n

But two months later, her song \u201cGolden\u201d had done the impossible \u2014 topping both the U.S. Billboard Hot 100 and the U.K. Official Singles Chart for eight straight weeks, a first for any K-pop track.<\/p>\n

\u201cIt still feels unreal,\u201d Ejae said with a smile at a press conference in Seoul on Wednesday. \u201cTwo months ago, I was just a composer. Suddenly, people all over the world are listening to my music. It feels strange \u2014 but also amazing.\u201d<\/p>\n

Ejae, who trained under SM Entertainment before carving her own path as a songwriter and performer, contributed several tracks to the KPop Demon Hunters soundtrack, including \u201cGolden,\u201d \u201cHow It\u2019s Done,\u201d \u201cTakedown,\u201d and \u201cYour Idol.\u201d <\/p>\n

The film tells the story of a fictional K-pop girl group, Huntr\/x, who channel their music to fight off evil spirits \u2014 a plotline that resonated deeply with her own artistic journey.<\/p>\n

\"Singer-songwriter<\/a><\/p>\n

Singer-songwriter Ejae, known for her work on Netflix\u2019s hit animated film \u201cKPop Demon Hunters\u201d is seen in this photo provided by Netflix. (Yonhap)<\/p>\n

She revealed that \u201cGolden,\u201d the soaring anthem that became a cultural phenomenon, was born from her memories as a trainee struggling to fit in. \u201cBack then, I tried so hard to hide my husky voice,\u201d she recalled. \u201cPeople said it was too low, too unfeminine. The trend favored clean, pure tones. So I kept trying to sound like someone else.\u201d<\/p>\n

In the film\u2019s protagonist Rumi \u2014 a singer battling her own doubts and insecurities \u2014 Ejae saw herself. \u201cI understood her completely,\u201d she said softly. \u201cThat feeling of chasing your dream, of trying to be enough, no matter how many times you fall. I\u2019ve been there.\u201d<\/p>\n

Now 33, Ejae looks back on those years of rejection with perspective. \u201cIt\u2019s not easy to deal with failure when you\u2019re young,\u201d she said. \u201cBut pain makes you grow. Being rejected by SM wasn\u2019t the end \u2014 it was just part of my path. Everything happens for a reason. The key is to keep going.\u201d<\/p>\n

Her perseverance has paid off spectacularly. Both KPop Demon Hunters and \u201cGolden\u201d have been submitted by Netflix for consideration in the Record of the Year and Song of the Year categories at the 2026 Grammy Awards \u2014 a potential landmark moment for Korean artists in global pop.<\/p>\n

Ejae doesn\u2019t hide her ambition. \u201cI really want to win a Grammy,\u201d she said, laughing. \u201cNot just for myself, but to show that Korean stories and voices can reach everyone.\u201d<\/p>\n

Asked about dream collaborations, her eyes lit up. \u201cI\u2019d love to work with aespa \u2014 I think our styles would blend beautifully,\u201d she said. \u201cAnd of course, BTS. They\u2019re incredible artists. Jungkook, especially, has such an amazing voice.\u201d<\/p>\n

For Ejae, KPop Demon Hunters was more than a breakout hit. It was the sound of finding her own truth \u2014 a voice once told to stay quiet now echoing across the world.<\/p>\n

Lina Jang (linajang@koreabizwire.com)<\/p>\n","protected":false},"excerpt":{"rendered":"Ejae, who performed the song \u201cGolden\u201d on the soundtrack of KPop Demon Hunters, is also the granddaughter of…\n","protected":false},"author":2,"featured_media":81564,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[93,53055,53049,53051,61,60,53053,53054,278,53058,53052,53050,53056,53057],"class_list":["post-81563","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-global-influencer","tag-global-news-portal","tag-global-publicity","tag-ie","tag-ireland","tag-korean-business","tag-korean-policy","tag-music","tag-news-viral","tag-pr-portal","tag-press-release-distributor","tag-social-influencer","tag-social-viral"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/81563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=81563"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/81563\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/81564"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=81563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=81563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=81563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}