The Western
Force is thrilled to announce global sportswear leader New Balance as the club’s new
official apparel partner on a long-term deal through until 2028.
The partnership
will see New Balance, in collaboration with Belgravia Apparel, supply the
Force’s playing, training and travel wear, outfitting the Swyftx Super Rugby
Pacific, Super Rugby Women’s and Fortescue Academy squads for the next three
seasons.
As part of
the deal, the Force will launch an official range of high-quality New Balance
products including playing kit and casual wear for retail, offering fans
exciting offerings in the famous Force blue and more.
New Balance, an independent brand since 1906, is renowned
for empowering individuals through sport and craftsmanship, fostering positive
change in communities around the world.
Belgravia Apparel business development manager Glen Metherell & Force CEO Niamh O’Connor
Belgravia Apparel is the Australasian elite teamwear partner
of New Balance, supplying both supporter and performance products for a broad
range of professional and amateur sporting organisations across Australia and
New Zealand.
Belgravia Apparel is renowned for delivering the highest
quality sports teamwear and Force business operations general manager Tyson
Beattie said it was an exciting partnership for the two organisations.
“We’re
delighted to be partnering with New Balance and Belgravia Apparel,” Beattie
said.
“The
alignment of a global sporting apparel giant with the Western Force is a great
opportunity to provide our players with elite team wear and for our fans to
enjoy the highest quality supporter merchandise.”
New Balance Australia regional general manager Dean Howard
said: “At New Balance, our job is to aid athletes in their pursuit of excellence,
whether that means helping professional athletes win medals, or propelling the
community to live a healthy and active lifestyle.
“In partnership with Belgravia Apparel, we are proud to
partner with the Western Force and look forward to seeing the partnership come
to life over the next three years.”
The new
2026 Western Force playing jersey and kit will be unveiled later in November.
The Club’s 2026 New Balance merchandise range will be launched later this year
too.
Find out more about New Balance
Force Super W head coach Dylan Parsons, Force GM rugby Chris Goodman, Belgravia business development manager Glen Metherell, Force CEO Niamh O’Connor & Force men’s head coach Simon Cron
