8 artists reflect on a decade of unexpected career turns and surprise opportunities

“What I didn’t expect at all was how fast my freelance career took off. I managed to make a full-time income from it,” she says.

Getting an in-house role wasn’t necessary after all, and she has spent the last decade freelancing – even turning down job offers that have come her way.

Johanna says: “During Covid, companies were happy to work remotely. That seems to be reversing, sadly.” (Image credit: Johanna Rupprecht)

“Realising that there are multiple viable paths to make a living was very valuable to me,” she says. “There are many ways to earn money as an artist: from regular employment or freelance, to being a content creator, selling merchandise, or a hybrid of multiple income streams. It’s good to be open-minded about changing tracks and expectations when new opportunities arise.”

Johanna’s experience has taught her the importance of cultivating a savvy business mindset. “There’s more to an art career than just art, particularly as a freelance artist,” she adds.

Daily design news, reviews, how-tos and more, as picked by the editors.

“Educate yourself in business matters: learn how to negotiate, do paperwork, read and write contracts, and calculate sustainable rates or salaries. Learn to communicate well and to advocate for fair payment and working conditions. Your future self will thank you for it!”

“When I was younger, people would tell me to make the art I wanted to do, and the work would find me. And in my case, that happened!,” Elisabeth Alba says (Image credit: Elisabeth Alba)

Illustrator Elisabeth Alba is another artist who took an unexpected turn, in her case because her art style didn’t fit where she thought it would. “Ten years ago I was still imagining myself illustrating picture books or middle-grade novels and book covers,” she recalls.

“My work was deemed too traditional, too ‘classic’ for the current kids’ market, but I didn’t want to change my style or what I illustrated; I loved what I did. “Fortunately, back in 2014, I was found by Llewellyn Worldwide to work on a tarot deck, and I’ve now found a market I enjoy making art for. I’ve been working on a tarot or oracle deck every year since.”

You may like

For Elisabeth, the “do what you love” advice worked: “I kept at it even when it wasn’t what I thought the publishing world wanted,” she says.

“Being freelance has allowed me freedom
to work whenever I want and be with my kids,” says Elisabeth
Image credit: Elisabeth Alba

Elisabeth’s art appears in magazines, books, games and more
Image credit: Elisabeth Alba

Much like Johanna, illustrator Andrew Sides started out wanting a job working in animation or video games specialities, but struggled to break into those areas. “Eventually, after hearing from friends within those industries, I drifted away from that goal, and for a long time I was rudderless,” he says.

But over time he found his footing. “I’ve come to recognise my strengths as someone who enjoys dabbling in many different fields, and being fast and skilled on multiple fronts so I can fulfil whatever a client is looking for.”

Image 1 of 2

“Keep up with the news, read literature, watch movies, exercise, go on walks; the more varied your life, the more input to feed into your art,” Andrew recommends(Image credit: Andrew Sides) “You can only create great art if your foundation is solid,” Andrew says. “If your fundamentals are rock solid and you know how to really draw, you’ll be free to
experiment and stretch your creative muscles”(Image credit: Nataša Ilincic)

It turned out that being a jack-of-all trades was Andrew’s calling, and his goals have shifted to account for this. “I wanted to chase the big-ticket things like all the other artists, but nowadays I realise that I wanted them simply because other people did,” he reflects.

“It’s important to recognise what you enjoy creating, and be okay with not going after the shiny object everyone else is seeking. If it comes your way, that’s fine, but don’t feel guilty about not actively pursuing it.”

Caitlin says: “I went from printmaking, to trying digital art, to realising I love mixed- media work with combinations of ink, acrylic and pencil” (Image credit: Caitlin Fowler)

Several artists told us that through trying out a variety of mediums, techniques and subjects, and keeping an open mind, their aptitudes and preferences became clearer.

Fantasy artist Caitlin Fowler found herself “a bit lost” when she completed her degree in studio art 10 years ago, and sought ways to expand her horizons. “After graduating, I continued my education through mentorship programs at SmArt School, and that allowed me to experiment while building up my professional portfolio,” she says.

Through that, Caitlin discovered a new passion for making fantasy art that was infused with symbolism and mythology. Over the next few years she began experimenting with other mediums, learned about cold calling, looked for gallery opportunities, and spent a lot of time submitting her work to different projects that she found on social media. And it has paid off.

“While I learned a lot at art school, I felt ill-prepared to make a career as an artist at first,” Caitlin reflects. (Image credit: Caitlin Fowler)

Helge says: “Hardly anyone is exposed to as much frustration, disappointment, fear, self-doubt, hurt and criticism as an artist. But overcoming these builds a special person” (Image credit: Helge C. Balzer)

For many artists, the biggest change they’ve had to face over the past decade has been the career disruption that comes with parenthood. Helge C. Balzer says his working life was changed dramatically by the birth of his first son just under 10 years ago, which required him to reduce his hours by half. Put to the test, he found ways to adapt and combine fatherhood with his art career.

“I’d already been quite successful as an illustrator and concept artist back then, but now it was all going to happen within 50 per cent of my original working hours,” he recalls. “I worked very hard on my craft to become faster and more effective, and in the process I was also able to become extremely organised.

Helge has created fantasy art, mainly for tabletop RPGs, for more than 20 years (Image credit: Helge C. Balzer)

In a similar way to Andrew, Helge came to realise that finding what works for you is better than pursuing fame and glory. “An important change in my perspective was the realisation that commercial success is completely different from popularity,” he says.

“I’ve never liked being the centre of attention. And with this realisation, I was able to make more confident decisions to turn down any requests and offers that would have made me uncomfortable.”

Erika says she would tell her younger self to start journalling: “Get all those swirling thoughts out of your head. They’re not any good just spinning around in there” (Image credit: Erika Taguchi)

Looking back 10 years, fantasy artist Erika Taguchi wanted to be a full-time illustrator, but had to let go of that goal when she became a mother. “My ‘day job’ as a web developer proved to be far more lucrative and manageable while caring for a child,” she says.

“I used to think art and development work were completely separate, and that I had to choose one or the other, but I’ve come to accept that I can do both. One can actually support the other in ways I didn’t expect.”

“I’m starting to think the idea of being a ‘full-time’ anything is an outdated concept that doesn’t really fit how I want to live my life,” says Erika
Image credit: Erika Taguchi

As my son has gotten older, the balance between parenting and making art hasn’t become easier, but I’m more practised at managing both,” she says
Image credit: Erika Taguchi

On reflection, she would tell her younger self “to stop working so hard to keep different parts of myself in separate boxes”.

She explains: “Yes, I do web development and I make images, but those are just things I do – they’re not who I am. What actually matters are the qualities that drive everything: creativity, curiosity and tenacity. I don’t have to be defined by what I accomplish or produce. My identity is much larger than any project or career path.

“Avoid anything that makes you suffer when you draw; it should be difficult to tear yourself away,” says Nodens (Image credit: Nodens)

After 10 years on the job, our artists have learned more than a thing or two about the creative life, and there’s one piece of advice that keeps being repeated: look after your body and your mind. “Seriously, it’s vitally important to give your working hand a rest,” says illustrator and concept artist Nodens.

“And you need to protect your eyes and your back, and make sure that you get enough sleep too. We don’t notice these things until they become critical.”

“Art challenges, such as making a drawing every day, should be used with caution,” says Nodens
Image credit: Nodens

“If you lose track of time while drawing instead of checking your watch, then you’re on the right track; that’s the secret”
Image credit: Nodens

Johanna adds: “There can be a lot of pressure to push yourself past your limits, both physically and mentally. Spending time with family, friends and enjoying your hobbies, eating healthily and resting your drawing arm are all just as important as working hard on your art, and will make you a better artist in turn.”

Nataša’s artwork is focused on mythology, nature and history. She has published her own art book and oracle deck. “My artistic vision has become clearer,” she says about how he work has changed over the past 10 years.

“My pace has slowed. My priorities have shifted. I’ve come to understand that the grind culture simply isn’t compatible with a sustainable self-expression through art. That led me to being more careful with the work I take, and prioritising my own projects.

What would she recommend to her younger self? “If there’s one thing I regret, it’s not standing up for myself as much as I should have. It’s not an easy thing to do when you’re green, and full of imposter syndrome in a world that likes to take advantage of that. My advice is to treat your time as the precious resource it is.”

Image credit: Nataša Ilincic

Image credit: Nataša Ilincic