A recent study by Juniper Research projects that digital wallet users worldwide will reach over 6 billion by 2030, marking a 35% increase from 2025. The research highlights that as the market becomes more saturated, digital wallet platforms must offer value-added features like Buy Now, Pay Later (BNPL), virtual cards, and digital identity to stand out. Implementing loyalty and reward schemes is critical for wider adoption, particularly in established markets, where benefits such as cashback and reward points can drive user engagement and benefit merchants. To remain competitive and expand their user base, digital wallet platforms should also focus on providing advanced capabilities, especially for the underbanked in emerging markets.

Elsewhere in the market, Affirm Holdings was trading firmly up 11.6% and finishing the session at $73.62.

On a related note, explore our Market Insights article, “Bitcoin ETFs: Success Comes With Risks,” for an essential take on institutional Bitcoin adoption and ETF dynamics—don’t miss out on the shifting investment landscape!

Affirm Holdings focuses on rapid growth through new markets and innovations with strategic partnerships driving potential successes and risks. Dive deeper into Affirm’s strategies and growth prospects by exploring our detailed narrative.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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Companies discussed in this article include NasdaqGS:AFRM NasdaqGS:SOFI NYSE:FI NasdaqGS:PYPL and DFM:EIB.