A delegation representing five major tourism associations met Prime Minister Anutin Charnvirakul on Tuesday to present urgent recovery measures for Thailand’s tourism industry in 2025, amid signs of a regional slowdown. Several Asian and ASEAN markets are experiencing declining outbound travel, and foreign arrivals to Thailand could drop by around 7% next year compared with 2024.
The delegation — comprising the Tourism Council of Thailand (TCT), Association of Thai Travel Agents (ATTA), Thai Travel Agents Association (TTAA), Thai Hotels Association (THA) and the Airlines Association of Thailand (AAT) — proposed immediate three-month measures focused on boosting safety, restoring confidence, and countering negative social-media sentiment.
Key proposals included:
A global safety campaign to rebuild trust
Stronger price incentives for domestic and international air tickets
Tourism-stimulating tax measures
Proactive communication to prevent reputational damage
For the medium and long term, the private sector urged the National Tourism Policy Committee to drive six key workstreams:
Reform tourism laws
Raise national service standards
Improve infrastructure, particularly in secondary cities
Promote investment in new, world-class tourism products
Build a refreshed, compelling brand identity for Thailand
Strengthen competitiveness through sustainable development