Car company Mercedes-Benz and developer Binghatti have revealed Mercedes-Benz Places Binghatti City, a development in Dubai that will comprise 12 residential skyscrapers.
The development, which will have 13,000 apartments, is the second residential project by Binghatti and Mercedes-Benz and will be centred around the 341-metre-high Vision Iconic building.
Vision Iconic will be flanked by 11 staggered towers that decline in height the further they get from the landmark building.
Towers will be flanking the central Vision Iconic skyscraper
As well as residences, the skyscrapers will have sports, retail and wellness spaces.
“This project sets a new benchmark for exclusive, integrated urban living,” Mercedes-Benz head of global service and parts Axel Harries said.
“We are celebrating 140 years of company history this year – a legacy only few can look back at,” he continued. “Mercedes-Benz Places Binghatti City marks the first time we apply it at true urban scale: an entire living environment, a city within a city, that bears our unmistakable identity.”
The buildings will have Mercedes-Benz branding
The buildings, which will be located in Dubai’s Meidan area, feature design details that were inspired by Mercedes-Benz’ legacy.
According to the brand, these include horizontal podiums designed to evoke its “iconic grille”, as well as silver and chrome accents.
Each tower will be named after a Mercedes-Benz model, including Mercedes-Benz Vision One-Eleven, Vision Mercedes Simplex, Vision Mercedes‑Maybach 6 and Vision AVTR.
Mercedes-Benz unveils first branded residential skyscraper in Dubai
The interior of the apartments will draw on Mercedes-Benz design philosophy, Sensual Purity. Black and silver were used as the base for the colour palette, with wood and leather adding a tactile touch.
The apartments also feature Mercedes-Benz graphics to further underline the link to the automotive brand.
The landscape around Mercedes-Benz Places Binghatti City will have water features
Residents of Mercedes-Benz Places Binghatti City will have access to amenities including a ballroom, e-sport lounge and event hall, as well as sporting clubs, water pools and fitness facilities.
Surrounding the streamlined towers will be water features and a picnic grove, among other landscape features.
“Our collaboration with Mercedes-Benz continues to evolve beyond individual buildings into a fully integrated Masterplan Community,” Binghatti chairman Muhammad BinGhatti said.
“Mercedes‑Benz Places Binghatti City represents our shared ambition to redefine how branded living is experienced at scale where design, innovation, and community come together to shape the future of urban life in Dubai.”
The apartments will have views of the Burj Khalifa
In 2024, Mercedes-Benz and Binghatti unveiled their first project, a supertall skyscraper in central Dubai.
Dezeen has previously explored why luxury car brands are suddenly building skyscrapers.