Asana (ASAN) shares have been under pressure recently, with the stock showing negative returns over the past month and past 3 months, prompting investors to reassess what the current price might already reflect.

See our latest analysis for Asana.

Over the past year, Asana’s share price return has been weak and its 1 year total shareholder return of 41.96% decline underlines that recent selling pressure is part of a longer loss of momentum, as investors reassess growth prospects and risk.

If this shift in sentiment has you thinking more broadly about software and productivity tools, it could be a good moment to see what else is out there through high growth tech and AI stocks.

With Asana now trading at US$11.51, some investors will focus on its indicated discount to certain valuation estimates, while others might point to years of weak returns. The key question is whether this is a reset worth considering or a market simply pricing in future growth.

At a last close of US$11.51 against a narrative fair value of about US$15.92, the gap between price and projected fundamentals is clear enough to examine.

Product innovation (AI Studio Plus self-serve, Smart Workflow Gallery, new add-ons for compliance, permissions, time sheets, and budgeting) is systematically increasing customer retention and reducing churn, leading to higher net dollar retention rates and greater customer lifetime value.

Read the complete narrative.

Curious what kind of revenue path, margin lift, and future earnings multiple need to line up for that valuation to hold? The full narrative lays out a very specific growth runway, a higher profitability profile, and a premium P/E assumption that together underpin this fair value call.

Result: Fair Value of $15.92 (UNDERVALUED)

Have a read of the narrative in full and understand what’s behind the forecasts.

However, this hinges on Asana holding its ground against large competitors while also avoiding weaker renewal trends that could drag on recurring revenue and margins.

Find out about the key risks to this Asana narrative.

If you see the numbers differently or just prefer to test your own assumptions, you can build a fresh Asana narrative in minutes: Do it your way.

A great starting point for your Asana research is our analysis highlighting 3 key rewards and 2 important warning signs that could impact your investment decision.

If Asana has you rethinking your watchlist, do not stop there. Use the same toolkit to scan the market for other opportunities that could suit your approach.