Athlete involvement in emblem design
Athletes driving all facets of LA28 has been the case from the start. Olympians and Paralympians were part of the many creators who were invited to contribute their own “A” designs for the LA28 emblem, with the “L”, “2”, and “8” elements remaining static and in bold.
The LA28 emblem campaign launched in 2020 and has since unveiled over 40 unique emblems for both the Olympic and Paralympic Games, involving local people from LA, artists, activists, and yes, athletes.
Among the Olympic champions who have contributed their own marks are Venus Williams, Michael Johnson, Chloe Kim, Alex Morgan, Gabby Douglas, Allyson Felix, and the late Kobe Bryant’s family doing so in his honour.
Plus, retired Olympians and Paralympians are part of LA28’s Athlete Fellowship Program, the first time such a programme has been initiated by a host city to help athletes transition from competing into their post-sporting careers, including finding full-time roles with LA28.
So, if you want to be a part of and experience first-hand the most athlete-driven Olympic Games ever, don’t miss your chance. Registration for the draw for time slots in the first wave of public ticket sales is now open.
You can register until 18 March. No payment is required and there is no obligation to purchase tickets. Visa is the Official Way to Pay.