In early 2026, eBay released its first Climate Transition Plan, detailing a pathway to reach net-zero greenhouse gas emissions across its supply chain by 2045, alongside expanding its Circular Fashion Fund to more regions to support circular fashion and lower textile waste.
By embedding climate targets into financial planning and governance while backing external innovators through the Circular Fashion Fund, eBay is tying its marketplace model more closely to sustainability-focused commerce.
We’ll now examine how eBay’s new net-zero roadmap and expanded Circular Fashion Fund could influence the company’s broader investment narrative.
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To own eBay, you need to believe its core marketplace and higher value verticals can keep growing even as competition and macro pressure weigh on international GMV. The new net zero roadmap and Circular Fashion Fund look directionally positive for reinforcing eBay’s recommerce story, but they do not materially change the near term catalysts around user engagement, advertising monetization and fee changes, or the key risk that a narrow set of focus categories drives an outsized share of growth.
The Climate Transition Plan stands out here because it formally links emissions targets to board oversight and financial planning while highlighting eBay’s progress on Scope 1 and 2 reductions and renewable electricity. For investors watching how environmental priorities intersect with GMV, advertising and shipping initiatives, this plan adds more structure around sustainability commitments without yet resolving the core questions about long term demand, buyer loyalty and competitive intensity.
Yet investors should be aware that even as eBay leans into sustainability, its reliance on a few high growth categories could still…
Read the full narrative on eBay (it’s free!)
eBay’s narrative projects $12.3 billion revenue and $2.3 billion earnings by 2028. This requires 5.4% yearly revenue growth and roughly a $0.1 billion earnings increase from $2.2 billion today.
Uncover how eBay’s forecasts yield a $93.97 fair value, in line with its current price.
EBAY 1-Year Stock Price Chart
Seven Simply Wall St Community fair value estimates for eBay range from US$63.45 to US$116.03, underlining how far apart individual views can be. When you weigh those against eBay’s dependence on a handful of high growth categories, it becomes even more important to compare several independent opinions on what could drive or cap future performance.
Explore 7 other fair value estimates on eBay – why the stock might be worth 32% less than the current price!
Disagree with existing narratives? Create your own in under 3 minutes – extraordinary investment returns rarely come from following the herd.
A great starting point for your eBay research is our analysis highlighting 3 key rewards and 1 important warning sign that could impact your investment decision.
Our free eBay research report provides a comprehensive fundamental analysis summarized in a single visual – the Snowflake – making it easy to evaluate eBay’s overall financial health at a glance.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include EBAY.
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