For this year’s Valentine’s Day, Alo has tapped model Elsa Hosk to appear in its latest campaign. Shot at the Beverly Hills Hotel in L.A. to embody romance, the campaign features Hosk wearing its signature silhouettes in Candy Heart Pink.
“Valentine’s Day is a celebration of love in every form — but it really starts with how you love yourself,” Summer Nacewicz, executive vice president of marketing and creative at Alo, told WWD. “We approached the holiday through a fun, feminine lens that feels true to how our customer actually celebrates — nights with friends, little rituals and meaningful me-time.”
For Alo’s Valentine’s Day edit launching Tuesday, its standout pieces of Cable Knit Winter Bliss turtleneck long sleeve, Cable Knit Winter Bliss shorts, Accolade Crew Neck pullover, Accolade Straight leg sweatpants, Dreamlight long sleeve top, mid-rise Dreamlight straight pants, Airlift Rebel bra, Airlift high-waist 7/8 Rebel legging, Alosoft center stage bra, Alosoft high-waist Iconic ’90s Capri, Airbrush Better Together bra and Airbrush high-waist 7/8 Better Together leggings, will all be available in the new Candy Heart Pink.
Alongside the apparel launches, the wellness brand is also introducing its signature Mini Voyage bag, Mini Balance bag and Sunset sneakers in the pink hue. This follows Alo’s expansion into the luxury handbag space and the launch of its new mini bags last year.
Alo’s Mini Voyage bag in Candy Heart Pink.
Alo has also created a selection of wellness bundles including its Candlelight Calm Bath Set with its Mindful Magnesium bath soak and Love Candle, Restful Radiance Set with its Magnesium Reset Spray & Head-to-Toe Glow Oil and Power Couple Body Set with Mega-C Body Wash & Superfruit Body Lotion.
The brand said that this year for Valentine’s Day, it is celebrating a variety of love stories from grand gestures, self-love rituals and luxury moments in between with this edit complete with “elevated essentials, soft statement pieces and wellness must-haves.”
Alo’s Sunset Sneakers in Candy Heart Pink.
“The Valentine’s Day Edit is designed for the gifts you love to give and get, from elevated studio-to-street sets and date night loungewear to wellness essentials — making Alo a true one-stop gifting destination. With Elsa Hosk as the face of the campaign, and the iconic Beverly Hills Hotel as the backdrop, we’re blending ’90s nostalgia with effortless glamour for every kind of shopper, whether you’re buying for a partner, a friend or yourself,” said Nacewicz.