YeaH1 held a concert by new artists in Hanoi in December that was attended by around 50,000 people. (YeaH1)
YUJI NITTA and KEIGO YOSHIDA
January 22, 2026 03:15 JST
HO CHI MINH CITY/TOKYO — Vietnam’s music industry is bringing the country’s pop bands beyond its borders, as leading player YeaH1 Group partners with U.S.-based Sony Music Entertainment to pursue a global audience.