The booth with a bombastic highlight
Based on the INSTER sub-compact EV, the INSTEROID is a perfect example of what happens when a car gets superpowers. As a true concept car, INSTEROID is a bold design vision that blends racetrack DNA with gaming influences, trends, and customization options.
At the Hyundai dedicated booth in the Retro & Family area, visitors were greeted with the impressive sight of the INSTEROID in all its muscular glory. Behind it, a decorated wall featured action posters and INSTEROID-inspired merchandise, along with two very special ‘old school’ video game machines, whose bright orange color and retro shape immediately gave off the classic gaming vibes of the 80s and 90s.