Laneige is adding six new faces to its talent roster.
The Korean makeup and skin care brand has tapped Katseye to become its new global partner and the stars of its latest innovation, JuicePop Box Lip Tints. The news of this partnership comes just months after the girl group — which includes Yoonchae, Lara, Sophia, Megan, Manon and Daniela — received Grammy nominations for Best New Artist and Best Pop Duo/Group Performance for their hit song, “Gabriela.”
Katseye is Laneige’s first girl group partner and its second artist partnership after Sydney Sweeney, who was appointed global brand ambassador in 2022.
Daniela with Disco Coral in the Laneige JuicePop Box Lip Tint campaign.
“Katseye’s rise has been remarkable to watch, from the group’s formation to the global cultural influence they hold today — they represent a new generation defined by creativity, individuality and confidence,” Julien Bouzitat, senior vice president of prestige at parent company Amorepacific U.S., told WWD. “We’re proud that Laneige is the first Korean beauty brand they’ve partnered with, and that Katseye is the first girl group Laneige has collaborated with — making this a major milestone partnership for both sides.”
Sophia with Red Classic in the Laneige JuicePop Box Lip Tint campaign.
As part of the partnership, the Katseye girls will serve as the faces behind the brand’s new JuicePop Box Lip Tints, a vibrant campaign bridging the relationship between sound and beauty. The product, made with Laneige’s signature water-oil remix complex, is offered in six shades — Red Classic, DJ Plum, Pop Star Peach, Jazzy Jam, Disco Coral and LoFi Mauve — each representing a different Katseye member. Red Classic is Sophia; DJ Plum is Lara; Pop Star Peach is Manon; Jazzy Jam is Megan; Disco Coral is Daniela, and LoFi Mauve is Yoonchae.
Yoonchae with LoFi Mauve in the Laneige campaign.
“From the early stages of developing JuicePop Box Lip Tint, Katseye felt like a natural fit. Sensoriality has always been central to Laneige, from flavor-inspired formulas to immersive product experiences — and with JuicePop Box, we expanded that storytelling to music,” Bouzitat said in the official press release, noting this is the first time the brand has centered its campaign creative around music. “The campaign highlights each member’s individuality by pairing them with a shade that connects to them on a personal level.”
Lara with DJ Plum in the Laneige campaign.
Katseye united during the competition series “Dream Academy” in Los Angeles, held in collaboration with South Korea’s Hybe and the U.S. label, Geffen Records. Though Katseye was formed through what many consider the K-pop method, the girl group is strictly classified as pop.
Available starting Tuesday on sephora.com and laneige.com, the new lip tints add to the K-beauty brand’s already robust lip product assortment, including its viral Lip Sleeping Mask. In 2022, when Sweeney was ushered in as a celebrity partner, Laneige reported that its Lip Sleeping Masks were sold every three seconds and were the number-one most-wished lip care product on Amazon.