The Barça Museum closed 2025 with a record number of visitors to the Barça Immersive Tour, surpassing one million visitors for the first time since its inauguration in May 2023.
A total of 1,059,611 people visited the temporary exhibition, located in the former Ice Rink, a 35% increase compared to the previous year. This rise in visitor numbers was driven by several factors: the men’s first team’s domestic treble in the 2024–25 season (with the three trophies arriving at the Museum at the end of May 2025); the return of matches to the Spotify Camp Nou (with a 48% increase in December 2025 compared to December 2024); the introduction of products such as the tours of the Ciutat Esportiva Joan Gamper and the Barça Sky Tour; and the museum’s ongoing commitment to a model that combines the club’s history with immersive experiences that explore everything embodied by the motto “Més que un Club.”
Traditionally, the Barça Museum has been one of the most visited museums in Catalonia, reaching a record figure of nearly two million visitors in 2016, and remaining above 1.7 million visitors until the impact of the pandemic in 2020. The fully renovated new Barça Museum, one of the flagship features of the Espai Barça project, is expected to reopen during 2026.