The organisers of luxury trade show ILTM have revealed details of a new event called The Luxe Convergence which will take place from 14 to 16 April in Cannes, also home to the company’s flagship event.
It is touted as “a conference and creative space where forward-thinking luxury brands converge to explore cross-category partnerships and collaborations to define the future for their brands in a space that is now growing exponentially.”
Portfolio Director Alison Gilmore announced plans to launch a new event this year covering the entirety of the luxury lifestyle segment, at ILTM North America in October 2025,
The two-day agenda covers learning, debate, creative discussion and networking, led by an international panel of speakers across all sessions. Attendees are expected to include “pioneers from luxury travel, lifestyle, fashion, hospitality, fine art, beauty, technology and beyond.”
This week, however, the speaker lineup was announced. Key topics include: “Collaboration as a Strategic Growth Engine;” “Culture, Influence & the Modern Luxury Consumer;” “From Concept to Impact: Building Collaborations That Last;” and “Can AI Play Its Part?”
Each day, a keynote expert will kick off the sessions, led on Day One by Ana Andjelic, Global Chief Brand Officer, expert and author in the world of successful brand strategies. Following the Day Two keynote, there will be a deep dive into the how and why of collaborations, with case study sessions featuring real-life examples (such as “The ‘White Lotus’ Effect”) and partnerships, unravelling the dos and don’ts of how to show success on every level.
Jack Ezon, Founder and Managing Partner of Embark Beyond, will be one of the speakers, participating in the panel “Why Collaboration Is So Relevant Now to Growth and Culture.”
Lead image: Cannes Palais des Festivals et Congrès | Credit: Timantha102938 – Own work, Public Domain, https://commons.wikimedia.org/w/index.php?curid=10809624