SELANGOR: Kausar Group, a professional Islamic Inheritance planning ecosystem with 11 years of operational experience, has launched its ‘Kausar Brand Refresh’initiative as a strategic move to further strengthen its position as Malaysia’s No.1 Islamic inheritance agency.

As part of this Brand Refresh initiative, Kausar Group introduced a new Brand Positioning, placing emphasis on its role as “The Legacy Guardian” in providing structured, Shariah-compliant Islamic Inheritance planning solutions anchored in family harmony.

According to Kausar Group, the refreshed brand is driven by a clear purpose to establish a consistent tone and narrative—one that not only addresses the technical aspects of Islamic inheritance planning, but also acknowledges and resolves the emotional complexities often

associated with wealth transfer and inheritance.

“From a market positioning perspective, Kausar Group affirms its standing as Malaysia’s No.1 Islamic Inheritance Planning Agency, as well as Wasiyyah’s most awarded Strategic Partner,” said Khamarul Azhar Hashim, the Co-Founder of Kausar Wealth Management.

“Kausar Group has also received recognition within the Islamic Inheritance planning industry at both local and international levels, driven by its ability to deliver comprehensive solutions that integrate hibah, wasiat, and pusaka into a single, coordinated system.”

Khamarul added that: The Kausar brand refresh aims to strengthen Kausar Group’s position as Malaysia’s No.1 Islamic Inheritance Agency, while clearly reaffirming our role as a professional institution providing structured, Shariah-compliant and implementable Islamic inheritance advisory services. It is not merely a visual update, but a clear statement of our commitment to professional standards and service quality.

“Key challenges include frozen estates, administrative delays, and family disputes arising from inheritance planning that is not carried out comprehensively. Many still perceive inheritance planning as document preparation alone, whereas in reality it requires a systematic advisory

approach that is Shariah-compliant and aligned with legal requirements.

For the record, Kausar Group’s commitment to professionalism and service excellence has been recognised through numerous prestigious awards, including the Brand Laureate SME Best Brand Award 2024 – Islamic Inheritance Planning and Wealth Distribution Solutions and also the International Financial Award 2024 (Dubai) for being the Most Innovative Islamic Inheritance Planning Corporate Agency in Malaysia.

“These recognitions further reinforce Kausar Group’s position as an Islamic Inheritance planning agency with consistent high performance and strong international credibility,” said Khamarul

Aligned with its long-term aspirations, Kausar Group aims to develop 20 Head Agency Consultants, representing 5,000 Islamic Inheritance planning consultants within the next five years, assisting at least 100,000 Muslims, and systematically planning Inheritances valued at RM100 billion.

This vision reflects Kausar Group’s role as a key national driver in delivering comprehensive and impactful Islamic Inheritance planning solutions across Malaysia.

In line with its refreshed Brand Positioning, Kausar Group also introduces a narrative centred on legacy assurance and family harmony, aligned with its core message, “Preserved Legacy, Harmonious Relationships.”

This approach underscores the Group’s commitment to ensuring that wealth transfer processes are orderly, seamless, and effective—significantly reducing the risk of disputes and family conflicts after inheritance.

Through the narrative of “The Legacy Guardian,” Kausar Group positions itself as a trusted guardian that brings a disciplined, Shariah-compliant structure to the management of hibah, wasiat, and pusaka. This role becomes especially critical during emotionally vulnerable periods following the loss of a loved one, when clarity, order, and professional guidance are most needed.

Khamarul added that: “Kausar Group’s communication approach reflects a voice that is firm, authoritative, and knowledgeable, while remaining empathetic, supportive, and non-judgmental. Each interaction is crafted with clarity and precision, grounded in Shariah principles and a deep

understanding of family realities.

“The Group’s primary focus is to ensure that every Islamic inheritance planning process is not only legally valid and well-structured, but also provides peace of mind—preserving family harmony and ensuring intergenerational legacy continuity.”

Since its establishment, Kausar Group has assisted more than 8,000 clients in planning Islamic Inheritance matters with an estimated value exceeding RM8 billion, through advisory services that are Shariah-compliant, legally valid, and practically implementable.

Over its 11 years of operations, Kausar Group has also played a pivotal role in developing Malaysia’s Islamic Inheritance planning ecosystem by producing more than 2,500 professional consultants, setting new benchmarks within the industry.

According to Kausar Group, the Brand Refresh initiative reflects its strengthened long-term commitment to addressing the growing challenges of frozen Inheritances and family disputes within the Muslim community.

“Frozen Inheritances and family disputes represent a silent crisis with a far-reaching impact on the well-being of the ummah. This initiative reflects our commitment to ensuring Islamic Inheritance planning is conducted professionally, structurally, and effectively—protecting family

harmony and preserving legacy across generations,” Kausar Group said.

Kausar Group is led by a highly experienced and credible leadership team, headed by co-founders Khamarul Azhar Hashim and Suzana Abu Bakar, supported by Umi Khlsom Yusof, Mohd Usayri Mohd Zin, and Intan Yusliyana Mohd Yasin. 

This leadership team plays a critical role in shaping Kausar Group’s strategic direction as a professional institution focused on comprehensive solutions for Islamic Inheritance planning in Malaysia.

Kausar Group focuses on property owners, family business owners, and Muslim professionals who require structured, high-impact, and integrity-driven Islamic Inheritance planning advisory services.

For more information on Kausar Group, visit www.kausarwealth.com / Facebook: Kausar Wealth Management / LinkedIn: Kausar Wealth Management Sdn Bhd.