As an Official Partner of the ABB FIA Formula E World Championship, TDK, a leading global technology company in the automotive and mobility industry, will be integrated into the race experience through a comprehensive suite of rights. This includes prominent trackside branding and a visible presence across digital and physical touchpoints during race events, designed to engage fans both at the track and globally.
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Formula E and TDK, committed to advancing future mobility and nurturing the next generation of talent, are providing engineering students with exclusive, behind-the-scenes access to the world’s most advanced electric racing series. This initiative offers a rare look at the cutting-edge technology and precision engineering defining the future of the industry.
Additionally, the collaboration will see the launch of a new digital content series, showcasing the synergy between TDK’s advanced technologies and the high-performance world of Formula E.
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TDK will also be the Official Partner of Change. Accelerated. Live Tokyo, Formula E’s premier thought-leadership summit that brings together experts across industry, government and sport to discuss the future of sustainable mobility and technology.
Jeff Dodds, Chief Executive Officer, Formula E, said: “We are thrilled to welcome TDK as the Title Partner for the Tokyo E-Prix and Official Partner of the 2025/26 Season. Japan is a spiritual home for automotive innovation, and TDK’s mission to drive societal transformation through technology aligns perfectly with our vision. Their commitment to supporting engineering students also ensures that this partnership leaves a lasting legacy on the future of the industry.”
Noboru Saito, Chief Executive Officer, TDK, said: “TDK has consistently regarded automotive as a priority market, and through this title sponsorship and partnership, reaffirms its commitment to contributing to its ongoing transformation. TDK aims to become a trusted and essential partner at the heart of the automotive industry, strategically positioned in future mobility, vehicle electrification, and data-driven intelligence.
“As safety systems and autonomous driving technologies advance, we are powering the revolution of electric mobility from within. A conventional internal-combustion engine vehicle already houses thousands of TDK products, a number that grows even higher in electric vehicles. Mobility is a cornerstone of TDK’s AI ecosystem, and by driving innovation from within, we are committed to enabling smarter, safer, and better automobiles. Through these initiatives, TDK embraced Formula E’s vision and decided to support it. We are proud to be the title sponsor at our home event here in Tokyo.”
Guided by their tagline, ‘In Everything, Better’, TDK’s mission is to contribute to societal transformation through the accumulation of advanced technologies. By working behind the scenes to make automotives smarter, faster, and more efficient, TDK’s involvement in Formula E reinforces their role in driving the technological advancements that define future mobility.
Join Formula E for a nighttime double-header in Tokyo!
Formula E is back for two more in Tokyo, but with a new twist, this time it’s a double-header at night with the Tokyo Big Sight illuminated not only by the street lights, but also by the action across two days.
Don’t miss out, make sure you’re part of the drama and excitement on Saturday 25 July and Sunday 26 July 2026. Register now so you don’t miss out on a spot in the grandstand
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