In what many saw as a sight for sore eyes, RFK Jr teamed up with Kid Rock for a Make America Healthy Again promotion video – despite the rocker’s famously poor lifestyle choices
Kid Rock flashed his physique in the bizarre video with RFK Jr(Image: @X)
MAGA’s latest attempt to make America healthy again has left critics cringing in their seats.
Robert F Kennedy Jr, 72, enlisted the help of 55-year-old Kid Rock in a bizarre video campaign promoting the United States Secretary of Health and Human Services’ Make America Healthy Again.
Taking to X, RFK Jr posted a one-minute and thirty-second-long clip titled, “Secretary Kennedy and Kid Rock’s Rock Out Work Out,” showing himself and the rocker doing a series of workouts and rather questionable things like lifting weights, doing sit-ups in a sauna, playing pickleball and drinking glasses of whole milk together in a pool while topless.
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“I’ve teamed up with @KidRock to deliver two simple messages to the American people: GET ACTIVE + EAT REAL FOOD,” RFK Jr captioned the video, which was also shared on Instagram. The official Department of Health and Human Services account reposted the wild clip, captioning it, “BawitMAHA.”
The video, which sparked speculation that it was made with AI, shows RFK Jr and the controversial musician working out shirtless and drinking whole milk while soaking in a hot tub, as his song Bawitdaba blasts in the background.
RFK Jr shared the clip(Image: @X)
The duo used various workout equipment, including a stationary bike that, for some reason, is inside a sauna. The bike was ridden by the Picture singer before he flipped the camera off. Behind him, RFK Jr was doing press-ups, then the scene changed to him doing a cold plunge while, of course, wearing jeans.
Perhaps the strangest part of the video was when the two men got cozy in an indoor hot tub, drinking glasses of what appears to be milk, as a graphic reading “WHOLE MILK” was flashed on the screen while Kid’s heavy music continued to play in the background.
The video has since made the rounds on social media and critics were quick to dish their verdicts. One user blasted, “So the man who is famous for having a diet of Bud Light and Cigarettes is your ambassador for health?”
“And a man famous for having a brain worm, mercury poisoning, mainlining heroin, snorting coke off toilet seats, mainlining tren, and wanting to felch all the women he cheats on his wife with,” another echoed.
Kid Rock and RFK Jr working out(Image: @X)
A third joked, “I know it stinks in there,” while a fourth pointed out, “I think I can see Kid Rock’s liver in this shot,” alongside a screengrab of him attempting push-ups in the sauna.
“Good lord this is creepier than the milk ad,” someone else slammed, with a sixth bashing, “Shirtless in a log cabin flexing next to a stuffed bear—nothing screams midlife crisis louder than this bromance photo op.”
RFK Jr’s choice of guest has also left trolls scratching their heads, as in a 2011 interview with Men’s Journal, Kid, born Robert James Ritchie, described the challenge of scaling back his substance use.
He talked about how, when you cut back on pills, cocaine and weed, the hardest part is figuring out how to drink again. He added that he still blacks out occasionally, but “nothing too serious.”
Trolls pointed out Kid Rock’s previous poor diet(Image: @X)
That same year, he told Esquire about passing out on his bathroom floor after a concert, due to drugs and alcohol, while his son, around seven at the time, had to get his grandmother because something was wrong with his dad.
In 2015, he publicly called for the legalization of marijuana, cocaine, and heroin, and then in 2019, a video of him going on a drunken tirade onstage at his Nashville bar went viral.
The rocker also vowed to end his boycott against Bud Light after the beer company partnered with transgender influencer Dylan Mulvaney. In an interview with Tucker Carlson on his X show, the 52-year-old musician admitted that he’s done boycotting the Anheuser-Busch brand because the company had “got the message.”
It’s not only drink and drugs he likes to indulge in, but Kid is also frequently associated with smoking cigars, notably facing controversy for smoking indoors at a Michigan venue in 2012 and at an MTV event in 2008. He has been linked to smoking premium cigars, such as the Cohiba Robusto.