Netflix has released the main trailer for its upcoming Korean romantic comedy series “Boyfriend on Demand,” with Blackpink’s Jisoo leading a star-studded cast.
Jisoo plays Mi-rae, a webtoon producer worn out by her daily grind who escapes into a subscription-based virtual dating simulation program promising the dates of her dreams. The series takes its title from the in-story service itself, which offers custom-made fantasy scenarios tailored to each user’s ideal type. Set against the backdrop of office life, the show uses the virtual boyfriend concept to explore the gap between perfect fantasy and imperfect reality.
The trailer offers a closer look at the blend of everyday life and romantic escapism at the heart of the series. Mi-rae is swept into one date after another in the virtual world, while in reality she keeps crossing paths with Kyeong-nam, played by Seo In-guk, the two gradually becoming “overtime work buddies.” The slow-burn connection between them builds alongside her virtual adventures, hinting at a more grounded romance that complicates her idea of the perfect match.
“Boyfriend on Demand” is directed by Kim Jung-sik, whose previous credits include “Work Later, Drink Now” and “No Gain No Love,” with a script by Namgung Do-young.
Director Kim Jung-sik said: “One of the most appealing points of ‘Boyfriend on Demand’ is that the main character experiences different romantic relationships with various individuals, in diverse settings and universes, all within a single series. As such, viewers can enjoy a wide spectrum of romantic comedies.”
On the virtual dating sequences, he added: “I focused most on portraying the many charms Jisoo has in the most versatile way possible. To do this, I used different occupations and added subtle variations to her character in the virtual world so that her acting style would feel distinct from Mi-rae in reality.”
The series features a lineup of virtual boyfriends with special appearances from Seo Kang-jun, Lee Soo-hyuk, Ong Seong-wu, Lee Jae-wook, Lee Hyun-wook, Jay Park, Kim Young-dae and Lee Sang-yi, each bringing a different flavor of romance to Mi-rae’s simulated love life. Ha Young and Yoo In-na round out the cast.
The series, which premieres March 6, is produced by Whynot Media, Baram Pictures and Kakao Entertainment.
Watch the trailer here: