Not Jungkook or Jin, this BTS member topped South Korea’s Brand Reputation Rankings for Boy Group Members in February 2026

This year, BTS — cover stars of GQ India’s February-March 2026 issue — make their hotly anticipated music comeback (as a group) after completing their military service. With their album ARIRANG slated to drop in March, the Bangtan Boys are already trending across the globe. All seven members — RM, Jin, Suga, J-Hope, Jimin, V and Jungkook — even feature in South Korea’s Brand Reputation Rankings for Boy Group Members in February 2026, but who clinched the top spot? Hint: It’s not Jungkook or Jin…

Not Jungkook or Jin, this BTS member topped South Korea’s Brand Reputation Rankings for Boy Group Members in February 2026

BTS member Jimin topped the Brand Reputation Rankings for Boy Group Members in February 2026. According to the Korean Business Research Institute and Soompi, the K-pop idol dominated the list, retaining his No. 1 rank streak from last month, with a brand reputation index of 5,369,144. The high-ranking phrases in Park Jimin’s keyword analysis included ‘ARMY’, ‘Who’ and ‘ARIRANG’, while his highest-ranking related terms included ‘charming’, ‘surpass’ and ‘record’. Jimin’s positivity-negativity analysis was an impressive score of 92.94 per cent positive reactions.

Following Jimin is his Are You Sure?! co-star Jungkook, who took the second spot this month with a brand reputation index of 4,811,777. Jin, BTS’s eldest member, ranked third with a brand reputation index of 3,855,903. The Top 5 also includes BIGBANG’s G-Dragon (3,264,742) and BTS member V (3,257,826). As for the rap line, J-Hope, RM and Suga ranked No. 12, 13 and 14, respectively.

Meanwhile, in BTS’s GQ cover story, Coldplay frontman Chris Martin was all praises for the K-pop group: “What I feel about the seven BTS guys is that they have been—it seems, from knowing them a bit—made closer by that very intense process [of becoming stars]. I was really happy that it seemed like they had each other’s backs. They’re very tight, personally, and they intertwine well. They don’t tread on each other’s toes too much. There’s distinct roles…. The love between them is real. That was the most striking thing—love in a very intense situation.”

Here are the Top 30 Brand Reputation Rankings for Boy Group Members in February 2026:BTS’s JiminBTS’s JungkookBTS’s JinBIGBANG’s G-DragonBTS’s VWanna One’s Ong Seong WuEXO’s BaekhyunTWS’s JihoonWanna One’s Lai KuanlinONEUS’s RavnSHINee’s KeyBTS’s J-HopeBTS’s RMBTS’ SugaTVXQ’s YunhoSuper Junior’s KyuhyunWanna One’s Park Woo JinSuper Junior’s Kim Heechulwithus’s RakEXO’s KaiSHINee’s MinhoRIIZE’s WonbinTWS’s DohoonWINNER’s Song MinoWanna One’s Lee Dae HwiENHYPEN’s SunghoonSEVENTEEN’s MingyuHIGHLIGHT’s Yoon DoojoonTHE BOYZ’s JuyeonEXO’s Sehun