The Eurovision Song Contest has a new look; now it’s time to get yours!
Fashions come and go, but enjoying music with your tribe never goes out of style. Now, you and your friends can freshen up your wardrobes with a wide selection of completely new designs that celebrate 70 years of the Eurovision Song Contest.
A fresh collection of vibrant designs
Along with the update to our look and our brand-new website, we are now launching a fully refreshed Eurovision Song Contest Shop. And already it’s stocked with a vibrant collection of new designs incorporating the logo that was unveiled at the end of 2025 to coincide with our journey towards the 70th Eurovision Song Contest in May.
The Shop also features all-new products that have never been available to Eurovision Song Contest fans before, such as stylish football shirts and accessories.
10% off your first order
And to thank our amazing fans, we want to offer you something special. Create a free Eurofan account on eurovision.com and get 10% off your first order! Eurofan members will soon be granted other exclusive opportunities at the Shop, too, such as a first look at upcoming products and collections.
While the 70-year celebrations are ongoing and we continue our journey to Vienna 2026, plenty of new products will be arriving in the Eurovision Song Contest Shop shortly. And we’ve also got some specially-themed collections coming your way, too!…
Dress loud, sing proud, and show your colours at Vienna 2026!
Behind the new products
The new Eurovision Song Contest merchandise on offer in the Shop has been made in collaboration with Sandbag.
The designers at Sandbag are no strangers to working with big names in music such as Radiohead and BTS, and they even have quite a bit of Eurovision-adjacent experience, too; the Sandbag folks are behind all of the great merch you’ll have seen if you’ve attended the ABBA Voyage show in London!
Christiaan Munro is one of the founders of Sandbag and spoke to eurovision.com about the new looks available in the Eurovision Song Contest Shop.
We’ve never sold a Football shirt before. Might this be a nod to the Contest being regarded as music’s very own sports tournament and the ‘Olympics of song’?…
“You are absolutely correct; the metaphor of being part of a team and being united by the love of a sport, makes the inclusion of the Football shirt, which is becoming increasingly popular off the pitch too, quite apt. This shirt celebrates Eurovision as a whole. Like in sport, we will always support our own, or our favourite countries, artists and songs; but the reason we are able to enjoy doing so is because of the platform that Eurovision provides. We are Eurovision fans first and foremost, so by wearing these shirts, we show with pride our support for such an amazing event.”
All kinds of everything
The track jacket is another new item, in part because Christian can think of so many ideal scenarios for wearing it.
“The track jacket being such high-quality sports attire is suited not only to showing you are part of a team, but also works well pre- or post- sports and exercise sessions. And, of course, it’s just the comfort you need when hanging out with friends or enjoying ‘La Passeggiata’.”
Testing his Eurovision Song Contest credentials, we asked Sandbag co-founder Christiaan if he could name the new collection after any song from the history of the Contest, what would it be?
“Given the variety of products available now, but more so, those that we are planning to make available to Eurovision in the future, it would have to be Dana’s winning entry for Ireland in the year of my birth, All Kinds Of Everything! I’ve also been lucky enough to see Dana perform live, which was great fun.”
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Lastly, we pressed for any hints that Christiaan could give about upcoming products or styles fans might be able to get their hands on ahead of Vienna in May:
“I don’t want to ruin the surprise but there’s going to be some great products both ahead of Vienna and into the future. Our hope is that Eurovision fans will be delighted by a range of seasonal products, that are of a quality they trust, throughout the year. We are able to react quickly to reinforce the success of how products are received, thus giving fans what they want. The annual event ranges will simply be the icing on the cake.”
The 70th birthday cake?… We’ll take it!
