Revolve celebrated the debut of its first eponymous luxury fashion house, Revolve Los Angeles, with a late-night gathering on Tuesday at Living Room, a private members-only club in L.A.

The evening centered on Bella Hadid, the face of the label’s debut campaign and the brand’s first ambassador. A native Angeleno, Hadid appears in the campaign photographed by Mert Alas and Marcus Piggott and styled by Carlos Nazario at the John Lautner–designed Silvertop residence in Silver Lake. L.A. serves as both inspiration and backdrop for the collection.

Inside Living Room, guests mingled between the club’s dimly lit lounge spaces as music filled the rooms and groups gathered around low tables and banquettes.

The launch drew a mix of fashion, music and entertainment figures, including Offset, Becky G, Tallulah Willis, Soo Joo Park, Rome Flynn, Shay Mitchell, Alexis Ren, Dixie D’Amelio, Sara Sampaio, Kelsey Merritt, Ella Bleu Travolta and Puka Nucua, among others. Revolve cofounder and co-chief executive officer Michael Mente and chief brand officer Raissa Gerona were also in attendance.

The event came a week after Revolve Group announced the label, marking a new phase for the company after more than two decades operating as a multibrand fashion retailer. Revolve Los Angeles is designed to reflect the company’s roots in L.A. while offering a more elevated, fashion-forward point of view within its growing portfolio.