Warner Music Group and Netflix have confirmed a new creative partnership.

The exclusive multi-year first-look deal will see Netflix make documentary series and films exploring the lives, music and legacies of Warner Music’s legendary and contemporary artists and songwriters.

WMG is partnering with Unigram, run by Amanda Ghost and Gregor Cameron, to serve as the production arm for the major’s long-form programming. WMG and Unigram will work to develop each project in collaboration with the artist or their estates.

Robert Kyncl, CEO of Warner Music Group, said: “The combination of Warner Music Group’s IP with Netflix’s global reach is an incredible opportunity to introduce new fans to our artists and songwriters all around the world.”

The combination of Warner Music Group’s IP with Netflix’s global reach is an incredible opportunity to introduce new fans to our artists and songwriters all around the world

Robert Kyncl

Adam Del Deo, VP, documentary films & series, said: “We’ve seen how music inspires incredible fandom on Netflix so we’re excited to partner with Warner Music Group and the best-in-class artists they work with to bring even more indelible music storytelling to our members.”

Warner Music Group’s recorded music roster includes legends such as David Bowie, Cher, Phil Collins, Eagles, Fleetwood Mac, Aretha Franklin, Led Zeppelin, Madonna, Joni Mitchell, and dozens more, alongside contemporary superstars such as Charli XCX, Coldplay, Dua Lipa, Bruno Mars, Ed Sheeran, and many others.

 

For more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to receive our daily Morning Briefing newsletter