SEOUL FRAME by HE:ARTS / RVMN - Image 1 of 21© Yongjoon Choi

SEOUL FRAME by HE:ARTS / RVMN - Image 2 of 21SEOUL FRAME by HE:ARTS / RVMN - Image 3 of 21SEOUL FRAME by HE:ARTS / RVMN - Image 4 of 21SEOUL FRAME by HE:ARTS / RVMN - Image 5 of 21SEOUL FRAME by HE:ARTS / RVMN - More Images+ 16

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https://www.archdaily.com/1039982/seoul-frame-by-he-arts-rvmn

Area
Area of this architecture project

Area: 
170 m²

Year
Completion year of this architecture project

Year: 


2025

Photographs

Lead Architects:

Yonghyun Kwon, Hyoju Kim

SEOUL FRAME by HE:ARTS / RVMN - Image 2 of 21© Yongjoon Choi

Text description provided by the architects. K-Beauty continues to grow, with increasing global and domestic interest. In particular, visitors to Korea now engage with everyday beauty experiences—such as hair salons, dermatology clinics, and beauty brand pop-ups—as key parts of their travel itineraries. Beauty is no longer just a service, but has become a distinct form of travel experience. This shift extends beyond international visitors, reflecting a broader cultural trend in which people seek to make each day feel meaningful, accumulating moments that enrich the density of everyday life.

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