Boone, a tech start-up based at Norwich Research Park, has launched a new nutrition app.
Users will provide a saliva sample that will be used to identify and record their genetic makeup and upload it to their app profile.
Boone will then recommend foods which are best for people’s health, based on their DNA.
The Boone app aims to help people eat healthier meals by aligning their diet to their DNA (Image: Supplied)
Murray Dare, Boone’s founder, says that because everyone’s DNA is different, individuals respond differently to certain foods and ingredients.
“The Boone app has been designed to empower people to make better meal choices,” he said.
“We are not trying to dictate what people should eat, but instead to empower individuals with bespoke nutritional insights and recommendations designed for them and their DNA makeup.
“A huge proportion of the UK’s population has vitamin deficiencies which has been linked to multiple areas of health, such as mental health, sleep and the menopause.”
Murray Dare, Boone founder (Image: Supplied)
The app will also allow people to use their mobile phones to take photos of their meals and the barcodes and QR codes on food packaging.
It will then build a food log to highlight potential nutrient deficiencies and provide real-time advice on how they can improve their nutrient intake with alternative or additional ingredients, based on their age, gender, metabolism, body type and DNA traits.
Users will be given feedback on each meal so they can make their own choices of how to improve their diet over time.
Boone now plans to roll out its tech to sports organisations across the UK, before turning its attention to US college sports teams.
The Boone sports team app is being designed to run alongside a sports club’s own performance data. To help the development of the app in this sector, Boone is looking to run pilot trials with volunteer clubs in the county.