But, as is often the case with the Premier League itself, the more interesting stories can be found further down the table. On the positive side, Aston Villa – in contention for a Champion’s League spot – have seen their scores jump by 6.5 points: the largest increase of any club in our table. A resurgent Manchester United have seen nearly as great a rise after enduring their worst Premier League campaign ever last season, and after parting with manager Ruben Amorim in January 2026: scores went from 4.0 to 10.4, a jump of 6.4 points.
On the less positive side, Tottenham Hotspur are rock-bottom of our brand health table, with a score of -6.8: plummeting -14.6 points from the Q4 2025 score of 7.6. The North London team is currently facing a relegation battle in a season that has seen a high level of managerial turnover (the team’s current head coach, Roberto de Zerbi, is their fourth within the last calendar year).
Can Spurs recover under new leadership? Can Arsenal dethrone Liverpool as league champions, and as the UK’s healthiest brand? The answers to these questions, among other things, will come next quarter – although the data may well raise more questions in turn.
This article originally appeared in City A.M.