+++ The long-term project MINDS FOR TOMORROW by the BMW Group and
DEIN MÜNCHEN introduces itself +++ Young people design clapper boards
and T-shirts for the BBL home game against RASTA Vechta +++ BMW Munich
supports the project with 1,000 euros for every Bayern home game dunk +++

Munich. On Sunday, FC Bayern Basketball will face
RASTA Vechta at BMW Park (4:30 pm). The matchday is dedicated entirely
to MINDS FOR TOMORROW. The BMW Group and DEIN MÜNCHEN have launched
this multi-year project, which makes new perspectives tangible for
young people and sets a new social feel for the city of Munich. The
project is fully financed by the DUNKS FOR TOMORROW initiative,
through which BMW Munich has donated 1,000 euros for every home game
dunk by FCBB since the very first day of the partnership with FC
Bayern Basketball.

In a MINDS FOR TOMORROW workshop with Munich artist Chelo, young
people designed the motif for the clapper boards. The design will also
appear on a limited number of T-shirts. These will be worn on Sunday
by the player escorts, whose parents all work for the BMW Group, as
well as the young people involved in the project. As a special
highlight, the motif will also be impressively displayed on the video
glass floor.

The workshop with Chelo and the presentation of the results on
matchday are exemplary of the MINDS FOR TOMORROW approach where people
from disadvantaged backgrounds often face particular challenges. Their
talents and abilities are obvious. That is why they especially need
perspectives, positive role models, and opportunities for active
participation. It is crucial to open up access for them, enable
participation, and make belonging and self-efficacy tangible.

MINDS FOR TOMORROW creates spaces and situations in which young
people have a voice and are heard. At the same time, inspiring role
models provide orientation and inspiration that surprise and spark
curiosity. The creative design of the clapper boards, which will be
held by thousands of basketball fans, is one such moment. The young
people feel that their actions matter and that they can make a
difference. They actively contribute and bring about change.

MINDS FOR TOMORROW will present itself at the home game on Sunday in
the Presenter Box at the main entrance of BMW Park. Visitors can find
out more about the initiative from DEIN MÜNCHEN staff, talk to the
young people involved, or, with a bit of luck, win one of the
limited-edition T-shirts.

Quotes.

Alexander Bilgeri (BMW Group Head of Communications for HR,
Production, Purchasing, Sustainability): “At the BMW Group,
we want to contribute as part of society to solving the challenges of
today and tomorrow. A strong community is created when people have
fair opportunities – especially young people. That’s why we need to
encourage them to take their future into their own hands. With MINDS
FOR TOMORROW, we are committed to enabling greater equality of
opportunity and genuine participation for young people in Munich.”

Mara Bertling (Founder & Managing Director, DEIN MÜNCHEN):

“Together with the BMW Group, we are taking on the task of
making the fading ‘silver lining on the horizon’ shine again for young
people from disadvantaged backgrounds. On a new level, MINDS FOR
TOMORROW expands its impact, sets impulses, and, by activating a
future mindset among young people as well as throughout Munich’s urban
society, provokes a real departure towards something new – a
transformation from fear of the future into courage for the future.”

Chelo (Artist): “It was a great experience to do the
workshop – something I had never experienced before. I didn’t know
what would happen, DEIN MÜNCHEN didn’t know what would happen, BMW
didn’t know what would happen. In the end, it was wonderful to see the
good that comes out when young people work creatively.”

DUNKS FOR TOMORROW.

For many years, the BMW Group has supported educational projects at
its locations worldwide. We believe that education is the engine that
drives the development of our society. It ensures growth, prosperity,
and social stability. Every young person has talents within them.
However, there is not always an environment in which these talents can
become visible.

With the start of the partnership between BMW Munich and FC Bayern
Munich Basketball, DUNKS FOR TOMORROW was launched. The initiative is
a cornerstone of the collaboration, through which the partners assume
social responsibility in their shared hometown. For every dunk by the
Bayern basketball players in a home game, BMW supports a local
educational project with 1,000 euros. Each dunk thus stands not only
for a special sporting moment but also for real opportunities in the
lives of young people.

In the 2023/24 season, FC Bayern Basketball raised
141,000 euros in this way, with which BMW supported SOS-Kinderdorf
e.V. and various educational projects that help children and young
people on their way to academic and professional success.

Since the 2024/25 season, BMW has been working with
the organisation DEIN MÜNCHEN as part of DUNKS FOR TOMORROW. Their
goal is to integrate children and young people who grow up in social
and financial risk situations into society and to involve them
sustainably. Key levers for this are equal opportunities and
participation, as well as imparting knowledge, skills, and a healthy
sense of self-worth.

In the first season of collaboration with DEIN MÜNCHEN, BMW was able
to support the NO LIMITS! program with 125,000 euros. With NO LIMITS!,
DEIN MÜNCHEN accompanies young people on their path of personal
development, strengthens their self-confidence, and fosters potential
and strengths for a self-determined life.

MINDS FOR TOMORROW.

In the 2025/26 season, the BMW Group and DEIN
MÜNCHEN have launched a new programme that is designed to run over
several years and is financed through DUNKS FOR TOMORROW.
Appropriately, it bears the name MINDS FOR TOMORROW. With this, the
BMW Group is taking the next step in its successful collaboration with
DEIN MÜNCHEN to make a lasting impact in their shared hometown of
Munich and to create future opportunities for young people facing
challenging starting conditions. This strengthens social cohesion and
contributes to a vibrant and strong urban community.

Young people in difficult life situations often lack contacts,
opportunities, and places where they can develop a positive outlook.
This is where the MINDS FOR TOMORROW programme comes in. The aim is to
spark curiosity, strengthen self-confidence, and open up new
perspectives for these young people. Through creative activities, they
discover their own strengths and develop an attitude that enables them
to actively shape their future and our society.

MINDS FOR TOMORROW is divided into three phases. In the first step,
around 40 young people are trained as multipliers and motivators. They
acquire skills in areas such as project management and communication,
as well as creativity and strategy development. In the second phase,
these 40 young people will carry out more than 30 creative activities
such as workshops, flash mobs, art projects, or sports events. They
act as authentic voices for their peer group and inspire courage as
positive role models.

The final component of the project is an urban, public event where
the young people showcase, through their self-developed projects and
ideas, the potential within them and demonstrate that they can
actively participate in and contribute to society when empowered to do
so. The BMW Group will accompany all three stages of the project and
support them with employees acting as mentors.