Amsterdam’s GreenShift, a cloud computing company, has secured funding to support its platform and growth. Investors express support for the team and the company’s focus on efficiency and performance.

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Amsterdam-based GreenShift, an AI technology company focused on sustainable cloud computing, has raised €2.35M in a Convertible Loan Agreement (CLA) round. 

The investment was led by 4impact Capital and The Footprint Firm, with support from Rockstart.

Ali Najafbagy, Founding Partner at 4impact capital, says, “The rapid increase in cloud computing leads to vast inefficiencies, high energy consumption and high emissions. GreenShift tackles this head-on with a scalable, software-first solution that reduces energy use while enhancing performance.”

“Omar, Leonid, and their team are uniquely positioned to build the global category leader in sustainable cloud computing, and we are proud to lead this round.”

GreenShift will use the funds to expand its team and develop enterprise partnerships as it works on its platform for sustainable cloud computing.

Accelerating the transition to sustainable cloud computing

Cloud computing produces more CO2 than the aviation sector, and data centres could emit up to 2.5 billion tons of CO2 by 2030, representing nearly 40 per cent of annual emissions in the US. 

Worldwide, cloud services account for about 2.5–3.7 per cent of global greenhouse gas emissions. A major part of this impact comes from inefficiencies such as servers running when not needed, application structures that make it difficult to track costs and emissions, and software that is not optimised for energy use. These factors increase the overall carbon footprint of cloud and AI workloads. 

Without changes, energy demand and emissions from these systems are likely to grow, highlighting both a challenge for sustainability and an opportunity for organisations to reduce energy use and carbon output. 

This is where GreenShift looks to make a difference.

Founded in 2024 by Omar Regoort and Leonid Borodaev, GreenShift provides a platform for managing cloud computing efficiency. It focuses on the application layer, where most energy inefficiencies occur, rather than only on infrastructure-level optimisation. 

The platform uses AI to reduce cloud application energy usage by up to 40 per cent. It combines cost, performance, and carbon into a single optimisation engine, allowing organisations to lower emissions and reduce cloud costs while maintaining performance. 

Unlike traditional optimisation approaches that require a trade-off between cost and performance, GreenShift’s platform addresses both simultaneously. The result is reduced energy use, lower operational costs, and lower carbon emissions for cloud applications.

Omar Regoort and Leonid Borodaev, co-CEOs of GreenShift, mention, “Our vision is to lead the global shift to sustainable cloud computing. By building the operating system for sustainable cloud, we ensure digital growth is efficient, high-performing, and green by default.”

“With 4impact, The Footprint Firm, and Rockstart as partners, we’re in a strong position to accelerate adoption and scale our impact globally.”

What do the investors have to say?

Sofie Käll, CIO at The Footprint Firm, says, “We are excited to back GreenShift in addressing the critical and growing issue of costly and emissions-heavy computing. Their solution delivers a powerful alignment of operational, economic and environmental value for Enterprises – exactly what’s needed to make sustainable technology truly scale.”

“We’re betting on a future where AI serves, rather than strains, the planet, and we truly believe Omar and Leonid of Greenshift are the ones to help realise that vision.”

Gem Kua, Investment Manager at Rockstart, adds, “Backing Omar and Leonid in GreenShift’s stealth phase was about more than investing in technology – it was about backing founders who could tackle the AI era’s compute and emissions challenge.”

“Their early deployments have already demonstrated strong results across sustainability, cost, and performance metrics, and we’re proud to back them again as they are on track to lead the sustainable cloud computing category.”