SEOUL, June 10, 2026 – Hyundai Motor Company today announced a collaboration with Epic Games to extend the excitement of the FIFA World Cup 2026™ into the gaming world through new and immersive brand experiences. Through this collaboration, Hyundai Motor will engage global football (soccer) fans and gamers via FIFA World Cup 2026™-themed events in Epic Games’ popular titles, Rocket League and Fortnite.
This initiative reflects Hyundai Motor’s commitment as an official partner of the FIFA World Cup™, building on nearly 27 years of sponsorship since 1999, and explores new ways to connect mobility, sport and gaming through brand experiences.
Timed to coincide with the FIFA World Cup 2026™, the collaboration gives football (soccer) and gaming fans new ways to engage with Hyundai Motor through Limited Time Events (LTEs) in Rocket League and Fortnite. Players can unlock Hyundai-themed content, compete on behalf of participating nations and experience the IONIQ 6 N Line in-game.
The collaboration connects football fans and gamers through interactive experiences inspired by the energy and global culture of the FIFA World Cup™. The initiative also reflects Hyundai Motor’s broader vision for how mobility, entertainment and digital engagement can intersect during major global moments.