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Entain’s fair value estimate has been nudged from £9.38 to £9.44, a small adjustment that keeps the modelled price target in a similar range. This modest move comes as analysts balance fresh Outperform ratings and upgraded views on execution with more cautious calls that trim targets and highlight risk to upside. As you read on, you will see how these shifting price targets shape the evolving story around Entain and what to watch next in the analyst narrative.
Stay updated as the Fair Value for Entain shifts by adding it to your watchlist or portfolio. Alternatively, explore our Community to discover new perspectives on Entain.
What Wall Street Has Been Saying 🐂 Bullish Takeaways
BNP Paribas recently initiated coverage of Entain with an Outperform rating and a 710 GBp price target, signalling confidence in the company’s execution and longer term growth potential at current valuation levels.
Deutsche Bank keeps a Buy rating on Entain, with its latest price target at 1,028 GBp, which still sits above the current fair value estimate and underlines a generally supportive view on the shares.
Peel Hunt has moved to a more positive stance on Entain, upgrading the stock and pointing investors toward what it sees as an improving execution story.
🐻 Bearish Takeaways
BofA has downgraded Entain, adding a more cautious voice around the stock and putting greater focus on the risks to the upside case.
Morgan Stanley has reduced its price target on Entain by 100 GBp, which adds to a pattern of trimmed targets and highlights that some analysts see less room for valuation expansion in the near term.
Do your thoughts align with the Bull or Bear Analysts? Perhaps you think there’s more to the story. Head to the Simply Wall St Community to discover more perspectives!
LSE:ENT 1-Year Stock Price Chart
We’ve flagged 1 risk for Entain. See which could impact your investment.
What’s in the News
Rumors involving Entain have been mentioned several times in Ben Harrington’s M&A focused Betaville blog, according to contacts cited by The Fly.
Entain held its AGM on 29 April 2026, where shareholders approved revised Articles of Association.
Recent periodical coverage through mid May 2026 has continued to track Entain related developments, reflecting ongoing investor interest in the stock.
How This Changes the Fair Value For Entain
Fair value moved from £9.38 to £9.44.
Revenue growth adjusted from 4.85% to 4.78%.
Net profit margin moved from 4.22% to 4.23%.
Future P/E changed from 32.32x to 32.36x.
Discount rate shifted from 11.27% to 11.08%.
Story Continues
Never Miss an Update: Follow The Narrative
Narratives connect Entain’s business story to analysts’ forecasts and fair value so you can see how news and data feed into the bigger picture. They update over time as fresh information, risks and assumptions are added.
Head over to the Simply Wall St Community and follow the Narrative on Entain to stay up to date on:
How data driven marketing, product improvements and omnichannel partnerships are supporting customer engagement and margins in online betting and gaming.
The role of online entertainment adoption and potential new North American iGaming markets in shaping Entain’s long term revenue opportunity.
Key risks from tighter regulation, higher gaming taxes, intense competition and rising customer acquisition and compliance costs that could pressure profitability.
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include ENT.L.
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