ANOTHER COUNTRY: Moses Martin has followed his older sister Apple into modeling and is making his debut with Burberry‘s new campaign, “Escape to the Countryside.” He appears alongside Edie Campbell, Nora Attal and Sang Woo Kim as a group of friends who embark on a summer road trip, toting check bags and wearing short sleeves — and weatherproof clothing. An English summer is full of surprises.
“A road trip is a very British thing to do — getting into your car, heading out to the countryside and seeing where the day takes you,” said Burberry’s chief creative officer Daniel Lee. “That idea of exploration has always been part of Burberry. Listening to music on a long drive becomes part of the memories you make along the way.”
The accompanying campaign video, directed by Martin Senyszak, features the song “For Hire,” by Martin’s band, People I’ve Met, and is meant to evoke “the feeling of possibility on the road,” Burberry said.
An image from Burberry’s new campaign, “Escape to the Countryside.”
The campaign breaks Wednesday and is the latest installment in a series celebrating life in Britain, and Burberry’s roots in the country.
The images, shot by by Chris Rhodes, are framed through open car windows, and show the models posing during impromptu pit stops in villages and fields. They end their journey at a classic English manor estate, Deene Park in Northamptonshire.
The accessories are from Burberry’s fall 2026 collection and feature the house check in “archive beige.” They include a zip tote and bucket bag, and the Primrose and Pocket styles in coated canvas.
Models are wearing looks from the spring collection, including cotton piqué polo shirts and check bikinis and outerwear for rain and shine. The men’s mid-length Leadenham trench is made from water‑resistant cotton gabardine, and the women’s Tillydrine is a lightweight coat with a ruched, flared hem and antique‑finish hardware.
An image from Burberry’s new campaign, “Escape to the Countryside.”