A third of the foldables sold last year cost over $1,600 and 60% of the foldables sold this year will be in this price bracket, forecasts Counterpoint Research, while 30% will be under $1,200, down from 50% last year.
Book type models are expected to account for 76% of the market and are positioned at the higher end as brands integrate larger displays, better hinges, bigger batteries, improved cameras, and more productivity-focused features. This type of foldable is driving the overall ASP higher.
Clamshell foldables have become cheaper as more brands have entered the market and production has scaled up, bringing them closer to premium bar-type smartphone alternatives.
Source: Counterpoint Foldable Smartphone Market Forecast
Source: Counterpoint Foldable Smartphone Market Forecast
Large screens are already facilitating an improved experience while watching videos, reading, and browsing the web, but now the more important point is productivity.
Book-type foldables remain positioned at the higher end as brands integrate larger displays, better hinges, bigger batteries, improved cameras, and more productivity-focused features.
As book-type models now account for a larger share of total foldable shipments, they are driving the overall ASP higher.