Japanese brand’s foray aims to level up competition’s status

20260706 mizuno gamer

Mizuno set up a booth to showcase its first esports gear at EVO Japan 2026, a competitive fighting game festival held at Tokyo Big Sight in May. (Photo by Manabu Okayasu)

This article was originally published in Japanese on Nikkei Gaming, a digital media outlet and part of Nikkei Business Publications, a Nikkei Group company.