Smirnoff also records a notable increase, rising from 12.8% in winter to 14.0% in summer (+1.2 points).
Several other brands also see higher purchase consideration in summer, although the increases are smaller.
WKD (+0.7 points) and Hooch (+0.6 points) record the next largest gains, while Grey Goose, Campari and Malibu each increase by 0.3 points. Jameson Ginger and Lime (+0.2 points) and Archers (+0.1 points) also see modest improvements compared with winter.
The results suggest that while several brands maintain strong consideration throughout the year, a smaller group of drinks associated with summer occasions experience the largest seasonal lift in consumer consideration.