Puma and K-pop star Rosé are back together again — this time to introduce the German athletic brand’s latest Speedcat lineup.
On July 30, Puma is taking its racing-inspired silhouette to the ballet with the Speedcat Etoile collection. Described as a “delicate spin on the low-profile silhouette that’s been taking over street style,” the company said the line features satin-inspired finishes, soft suede overlays, and ribbon laces designed to tie into bows.
Available in pastel pink, neutral beige and classic black colorways, the Speedcat Etoile debuts with a new campaign featuring the Blackpink member in a scene surrounded by youthful nostalgia and personal mementos that shaped her childhood.
This is the latest project from Rosé and Puma, which first got together in 2024 when the brand signed the K-pop sensation as a brand ambassador.
In July 2025, the duo was back together again for summer-ready colorway of the Puma Speedcat. This iteration of the low-profile sneaker, which was first created for race car drivers and then released as a lifestyle shoe in 1999, featured a bright orange Formstrip against an ultra-light blue upper.
Rosé was also there to support Puma, alongside fellow pop star Dua Lipa, when they first served as the faces of the Speedcat in 2024, the year the style was rereleased. Dubbed the “hottest sneaker in the world” by Lyst in October 2024, the relaunch of the Speedcat was celebrated at an event in Milan in December that same year.
The Puma Speedcat Etoile collection.
Courtesy of Puma
And in August, Rosé unveiled her first full collection with Puma. The capsule centered around the Speedcat Ballet silhouette, which featured pointe-inspired laces, and the Speedcat OG Premium, which came with statement lacing details enveloping the upper.
The debut collection also had apparel like an oversized track jacket and relaxed track pants as well as a half-zip jacket, a full-zip hoodie and a mesh top. Accessories included the extra-small duffle and Micro Grip bag.
The new Speedcat Etoile, which retails for $110, will be available starting July 30 at Puma.com, Puma flagship stores, and select wholesale partners.
Rosé wears the Puma Speedcat Etoile sneaker.
Courtesy of Puma
Rosé wears the Puma Speedcat Etoile sneaker.
Courtesy of Puma