“A good set of results and a small raise in guidance were certainly welcome after concerns have been raised about the health of the luxury consumer and about the cadence of Ferrari’s own margin development,” Reitman said, predicting that the group was likely to raise its guidance again in the third quarter.
Vigna said the personalisation demand was driven both by “aesthetics” needs, such as the type of leather, and “functional” needs such as the number of cameras in a vehicle.
Ferrari’s chief financial officer Antonio Picca Piccon said personalisation was likely to account for more than 20 per cent of its annual revenue.
Regarding demand for its first electric vehicle model, Vigna said he was satisfied with the level of uptake, which he claimed was coming from various regions across the world. But he declined to comment on how many EVs had been sold so far.
The FT reported on Wednesday (Jul 29) that Ferrari achieved this year’s sales target for the Luce off the back of strong demand from China despite a polarising design that drew a backlash from investors and enthusiasts.
By Kana Inagaki © 2026 The Financial Times.
This article originally appeared in The Financial Times.