Cheeky Comox Valley calendar makes a splash for men’s mental health
Published 12:39 pm Wednesday, September 2, 2026
A group of Vancouver Island men are baring it all (almost) to remind the world that dudes matter too.
Under the creative direction of Comox Valley photographer Rhonda Posegate, gents of all shapes and sizes are posing for a cheeky “dude-oir” calendar called Snack Pack Daddies in support of men’s mental health.
“The more dad bods, the better,” said Posegate. “We want real: if you got a dad bod, we want that; if you got a hard bod, we want that. We want everything, and you’re going to let it all hang out.”
The Snack Pack Daddies calendar is a collection of local lads posing in a variety of locations: expect cheesecake with a layer of cheekiness and a sprinkle of sass, all served up in good taste and for a good cause.
Snack Pack Daddies arose out of one of Posegate’s dude-oir photo shoots: a lighthearted take on the boudoir genre of photography. When Posegate casually shared the photo on Facebook, she was surprised at the response it received.
“The post went nuts. There were 400 comments and a whole bunch of likes. And then someone said, ‘You should turn that into a fundraising calendar!’ I said, ‘If I got the people, I’d absolutely do that.”
The model applications came pouring in. “It just exploded. I put them all in a group chat because it’s like herding cats with these guys… there are about 60 of them,” she said.
A campaign for men’s mental health was the perfect calendar cause, and Posegate said many of the models reached out to her because they have struggled themselves.
According to a 2025 study by the Canadian Men’s Health Foundation, men’s mental health had declined significantly since the previous year.
Sixty-four per cent of the men reported moderate-to-high levels of stress. Twenty-three per cent are at risk of moderate-severe depression, while 50 per cent are at risk of social isolation. Sixty-seven per cent said they have never sought professional mental health support for their struggles.
Posegate teamed up with an organization that’s keepin’ it as real as the calendar Daddies: the BC Whiskey Wizards. This group of men supporting men is on a mission to let other dudes know they are not alone.
“The BC Whiskey Wizards is a group of guys who don’t know each other but treat each other like family,” said group co-founder Ron Tuck.
The Wizards formed on Facebook during the COVID-19 pandemic. Based on the women’s “Wine Ninjas” group, men would sign up to leave gift packages on other guys’ doorsteps (an act they refer to as “zapping”) as a way to stay connected during the days of social distancing.
“The group grew, and we started to see a shift as Covid ended, for mental health support and also for stuff like, ‘How do I fix my lawnmower?’” said Tuck. “The shift happened organically.”
Now, the Wizards’ main focus is on supporting other men in need. They fundraise, receive grocery store donations through FoodMesh for hamper zapping, and organize events, skills training, and other opportunities for men to get together. The Wizards also have campaigns for causes like children’s hospice, anti-bullying, and LGBTQ2S+ initiatives.
Still, brothers supporting brothers is at the heart of the Wizards’ work, and new members are blown away by the support they get in the private Facebook group, says Tuck. The administrators themselves have even taken mental health support training.
“Men have been told for generations to suck it up, go to work, never talk about their feelings. We need to get things off our chest,” said Tuck.
The Snack Pack Daddies calendar will go on sale in the fall; follow Ohhh.Snap photography on Facebook to stay up-to-date on its release. The BC Whiskey Wizards are on Facebook and Instagram, and their private Facebook group is open to anybody who identifies as a man.