Authentic confectionery collaborations are often locked to certain markets and product formats, which made Cellucor’s international expansion of C4 Whey Protein especially notable. After debuting the powder in Hershey’s Milk Chocolate and Reese’s Peanut Butter & Chocolate, the brand successfully carried both partnerships into the United Kingdom and Europe, where the licensed flavors have continued to grow through major retailers.
That same pair of collaborations in that same market are now moving into an entirely different format with the C4 Protein Shake, the first traditional milkshake-style ready-to-drink protein product released under the C4 name. As far as we can tell, the brand has not made this available anywhere else, exclusively in the UK and Europe for the time being, and it’s arriving fresh off the heels of the C4 Sparkling Protein Drink here in the US.
The 330ml bottled C4 Protein Shake comes in those two authentic flavors from C4 Whey Protein in Reese’s Peanut Butter & Chocolate and Hershey’s Milk Chocolate, each packing 25g of complete and quality protein with no added sugar. Both options are beginning to reach shelves throughout the UK and Europe, and with its strong distribution, partners, and retailers, consumers will likely be seeing these pop up all over the place.