Kim Kardashian just gave boyfriend Lewis Hamilton a new nickname, and fans are here for it.
The Skims mogul, 45, and her sister Khloé Kardashian teamed up for an Instagram Reel shared Tuesday, September 22, on the profiles for Khloé’s snack brand Khloud Foods and Kim’s energy drink label Update. The sisters “took over” Target to show off Khloud’s new Pumpkin Spice Protein Popcorn, along with Update’s five core flavors and its new Passion Orange Guava. But the shopping trip quickly turned into a detour.

The duo squealed in unison when they spotted a shelf stocked with products from youngest sister Kylie Jenner‘s brand. When Khloé, 42, pitched Kim on her new pumpkin-flavored treat, Kim wasn’t sold.
“You’re going to have to convince me, because I’m not a pumpkin girlie,” she teased.
Before the sisters even reached the popcorn aisle, Kim spotted a Bridgerton-themed body wash and popped open the lid for a sniff.

“I have my own Mr. Bridgerton, speak for yourself,” she quipped, seemingly referring to the seven-time Formula 1 world champion.
Followers flooded the comments with reactions. “GIRLLLL YESSS THE HELL YOU DOOOO,” one fan wrote, while another chimed in, “Your very OWN MR SIR BRIDGERTON!!!! LOL.”

Instagram / kimkardashian
Though Kim and Hamilton, 41, have been friends for about a decade, sparks reportedly flew when they were spotted together in Paris in February 2026. Since then, the pair have become a more visible duo, regularly popping up in each other’s Instagram posts and videos.
As Star previously reported in August, the two shared snapshots from their summers. Hamilton’s photo carousel offered only a peek of Kim’s back as she swung on a swing, while Hamilton made multiple appearances on Kim’s feed, both solo and alongside her family.
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