BLACKPINK member and successful solo K-pop artist Jennie is celebrating Hangeul Day by highlighting the beauty of the Korean alphabet through the release of a new typeface.
Her label OA Entertainment announced the launch of Zen Serif, a new Korean font that combines traditional Korean aesthetics and contemporary design sensibilities, on Thursday, coinciding with Hangeul Day, which commemorates the creation of the Korean writing system.
The agency explained that Zen Serif was designed with the hope that more people would find Hangeul both practical and visually appealing. The style minimizes excessive ornamentation and incorporates soft curves, reflecting OA Entertainment’s attention to detail. By blending elements of the calligraphic black letter type style with the elegance of Hangeul, the font achieves a distinctive and harmonious look.
Jennie’s Korean font Zen Serif / Courtesy of OA Entertainment
In collaboration with Meta, OA Entertainment also made Zen Serif the first-ever Korean font available in Edits, Instagram’s short-form video editing app. Starting on Hangeul Day, users around the world can freely apply the new typeface in their video content.
“The Zen Serif font represents the identity of Jennie and OA Entertainment and to share the beauty of Hangeul with the world. Its release on Hangeul Day makes the project all the more meaningful,” OA Entertainment said in a statement.
Jennie has consistently expressed her passion for Korean culture through tracks such as “Zen” and “Seoul City” from her first solo album. As the honorary tourism ambassador for Seoul, she continues to promote the city and Korean culture through various projects, including the “Absolutely in Seoul” campaign.