Virgin Music Group has formed a global distribution partnership with MiPromo, one of Ghana’s longest-standing digital distribution and creative media platforms.
With over a decade of experience supporting Ghanaian artists, MiPromo specialises in digital and video distribution, social media marketing, web publishing, branding and event activation.
“This partnership is an exciting step in Virgin Music Group’s ongoing mission to invest in Africa’s music and creative scene through strategic distribution, marketing support, and artist empowerment,” said a statement.
By joining forces with MiPromo , Virgin Music Group will offer Ghanaian artists enhanced access to global platforms and elevated promotional strategies.
This new collaboration combines Virgin Music Group’s global reach and services with MiPromo’s local infrastructure. “Together, they aim to uplift Ghanaian music and create sustainable pathways for artists to shine, both at home and on the world stage,” added the statement.
Kay Ikazoboh, MD at Virgin Music Group Nigeria, said: “We see this partnership with MiPromo as more than distribution. It’s about creating long-term opportunities for artists to thrive globally. Our expectation is to not only expand Ghanaian talent’s reach but to support them with the resources, mentorship and platforms needed to build lasting careers,” shared
Our expectation is to not only expand Ghanaian talent’s reach but to support them with the resources, mentorship and platforms needed to build lasting careers
Kay Ikazoboh
Nii Abbey Mensah, founder and CEO at MiPromo, said: “This collaboration arrives at a pivotal moment in MiPromo’s journey, as we set our sights on strengthening our presence internationally. The Ghanaian music landscape is experiencing an exciting transformation, with its sound and culture resonating far beyond our borders.
“By working with Virgin Music, we are better positioned to create the pathways and opportunities that will allow our artists to reach new audiences and establish Ghana as a powerhouse in global music. This collaboration not only strengthens our mission of championing African creativity but also ensures that Ghanaian artists have the platform, infrastructure, and reach they deserve.”
Jesse Ababio, head of content and strategy at MiPromo, said: At MiPromo, our strength lies in championing artists across Ghana by combining a strong local presence with a hands-on approach to release strategies that ensure the music connects with the right audiences.
“This new partnership with Virgin Music gives us the chance to extend that commitment even further by pairing our on-the-ground expertise with Virgin’s global network and infrastructure. Together, we can amplify the voices of Ghanaian musicians and deliver their music to audiences worldwide in a way that is both authentic and impactful.”
PHOTO: (L-R) Vicent Jaspa Asare (MiPromo), Barbara Debre (Virgin), Cosmos Otchere (MiPromo), Jesse Selorm Ababio (MiPromo), Kay Ikazoboh (MD, Virgin Nigeria), Motolani Alake (Virgin)
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