818 Tequila and Set Active have announced “The Playbook,” a new limited-edition capsule collection designed as a weekend uniform for tailgates and game days. The collaboration merges 818’s recognizable color palette with Set’s signature silhouettes.
818 Tequila x Set Active
Sophie Sahara
“The Playbook” features pieces from Set’s Formcloud line, including the Cloud Training bra, Cloud Tribute tank, Cloud shorts, Cloud High-Rise leggings and Cloud Line Shortysuit. It also introduces co-branded versions of Set’s staple items, such as the Set Staple 818 crewneck, Boyfriend T and Set socks. Each garment is designed to move easily from early-morning gatherings to postgame plans.
Before its official release, “The Playbook” made a debut at Tailgate with 818, an event powered by Uber Eats and held during the UT Austin vs. Oklahoma matchup in Dallas on Oct. 11. The pop-up event served as an early preview of the capsule.
“We wanted to bring the fun and energetic spirit of tailgating to life in Dallas and our Tailgate with 818 event did exactly that. Teaming up with SET on The Playbook collection brought it full circle with a modern, effortless take on your new game-day uniform,” Kendall Jenner, founder of 818 Tequila, told WWD in a statement.
818 Tequila x Set Active
The collection officially launches on Wednesday at 10 a.m. PT (1 p.m. ET) on setactive.com. The two companies are positioning “The Playbook” as a hybrid of sport, leisure and social culture, a reflection of how younger consumers engage with both fashion and entertainment.
818 Tequila x Set Active
818 has previously partnered with Leset in February, creating a ready-to-wear capsule collection, titled “The Cocktail Attire Collection,” featuring cozy and chic sets for a comfortable night in. Set Active has also collaborated with other brands, including Ouai, Fig and Revolve.