Jajaja Mexicana, the well-known plant-based Mexican restaurant brand with multiple locations in the NYC area, is officially bringing its vibrant cuisine to Miami. The new location, opening in Wynwood, marks the chain’s first expansion outside of New York and introduces its colorful, plant-forward take on Mexican street-food culture to South Florida.

The Wynwood neighborhood, known for its murals, creative energy, and destination-driven food scene, aligns naturally with the Jajaja aesthetic and its community-focused dining approach.

The Concept Behind Jajaja Mexicana

Since its debut in New York, Jajaja Mexicana has gained a following for reimagining classic Mexican dishes using modern, plant-based ingredients. The brand leans heavily into creativity, developing a menu that reflects both traditional flavors and contemporary culinary trends. Rather than positioning itself as exclusively for plant-based diners, Jajaja’s mission blends culture, community, and Mexican culinary heritage in a way that welcomes all audiences.

The restaurants are known for bold colors, lively music, and an atmosphere that feels playful yet intentional. Each dish emphasizes fresh produce, slow-cooked vegan proteins, and scratch-made tortillas, offering full Mexican flavor without animal products. The brand has also become a meaningful option within the kosher community since its New York locations adopted kosher certification, expanding accessible dining choices for those who keep kosher but still want global flavors and modern experiences.

Menu Highlights

While the full Miami menu will be confirmed closer to opening, Jajaja Mexicana locations typically feature a wide range of dishes crafted entirely from vegan ingredients. Miami diners can expect variations of the chain’s signature creations, which commonly include:

Street Tacos using fillings such as chipotle sweet potato, palm carnitas, and jackfruit carnitas.

Burritos made with items like vegan chorizo, roasted vegetables, and house salsas.

Enchiladas featuring bright sauces, coconut-based queso, and vegetable-driven fillings.

Gorditas and Bowls centered around grains, legumes, and fresh herbs.

Starters and Dips including guacamole, pepita-based hummus, vegan queso fundido, and house tortilla chips.

Seasonal Salads using locally sourced produce.

Desserts crafted without dairy, often incorporating coconut, chocolate, or traditional Mexican spices.

Beverages are also central to Jajaja’s identity. The brand typically offers fresh juices, creative mocktails, and a selection of drinks designed to pair well with spicy and savory dishes. The Miami location is expected to continue this style of beverage program.

Why the Miami Opening Matters

Miami has steadily expanded its kosher dining scene, especially in the areas surrounding Miami Beach and Wynwood. The arrival of Jajaja Mexicana adds a new dimension to the city’s offerings by introducing a fully plant-based Mexican concept with an established brand identity and strong consumer recognition.

Wynwood, in particular, has become a hub for food, art, and nightlife, attracting locals and visitors throughout the day. Jajaja’s colorful, energetic brand fits seamlessly into the neighborhood’s aesthetic, and its plant-forward, kosher-certified menu meets the needs of multiple audiences at once: kosher diners, vegans, vegetarians, health-conscious guests, and anyone looking for a modern Mexican dining experience.

This new location also reflects the restaurant group’s broader growth strategy. Having built a loyal customer base in New York, expanding to Miami represents a strategic move into a city with strong tourism, a thriving food culture, and a large kosher-observant population.

What to Expect at the New Wynwood Location

Jajaja Mexicana Wynwood will bring the brand’s signature look and feel to South Florida. Diners can expect colorful interiors, an upbeat environment, and a menu reflecting the chain’s best-known dishes. As with the New York restaurants, everything will be fully plant-based, and the Miami kitchen will operate under the same kosher standards that the group is already recognized for.

Details

Jajaja Mexicana – Wynwood
2775 NW 3rd Ave, Miami, FL 33127
Kosher Certification: IKC