Established as a niche provider focused on motor and liability risks, it built a strong regional presence from its base in Wexford. Its growth came through long-term relationships with around 200 broker partners and the development of underwriting expertise in transport, haulage, light commercial vehicles and non-standard household risks. Over the years, the business became known for offering practical solutions for higher-risk or complex accounts, helping brokers secure capacity in areas where traditional markets often applied tighter terms.