IMAX recently set a new Thanksgiving box office record, generating US$40.8 million globally from family-focused hits like Disney’s Zootopia 2 and Universal’s Wicked: For Good, while also opening advance bookings for Avatar: Fire and Ash and running a fan-driven campaign to select past films for large-format re-releases.
By pairing record holiday takings with interactive fan polling on which movies return to its premium screens, IMAX is sharpening its focus on audience engagement and the kinds of content that most power its large-format network.
Now, we’ll explore how this record-breaking Thanksgiving performance and fan-led content push could influence IMAX’s existing investment narrative.
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To own IMAX, you need to believe that premium, large-format cinema can remain a destination experience despite at-home entertainment and rising competition from other PLF formats. The Thanksgiving record highlights how family tentpoles and event releases can still drive meaningful box office, but it does not fundamentally change the key near term catalyst around the Avatar: Fire and Ash release cycle or the ongoing risk of dependence on blockbuster-heavy studio pipelines.
The fan voting campaign for IMAX re-releases is the clearest tie-in here, because it speaks directly to how IMAX tries to fill its screens between major new titles by leaning on proven crowd-pleasers. If this approach can keep utilization elevated around peak periods like the Avatar window, it may help smooth some of the volatility that comes with relying on a few large films each year.
Yet behind the record holiday box office, investors should be aware of how exposed IMAX remains to the timing and performance of major studio tentpoles…
Read the full narrative on IMAX (it’s free!)
IMAX’s narrative projects $466.0 million revenue and $74.0 million earnings by 2028. This requires 8.7% yearly revenue growth and about a $41.2 million earnings increase from $32.8 million today.
Uncover how IMAX’s forecasts yield a $37.18 fair value, a 3% upside to its current price.
IMAX Community Fair Values as at Dec 2025
Simply Wall St Community members currently place IMAX’s fair value between US$37.18 and US$59.26, across 3 different views. Against that spread, IMAX’s reliance on a healthy blockbuster release slate and theatrical windows is a key factor you should weigh when comparing these perspectives.
Explore 3 other fair value estimates on IMAX – why the stock might be worth as much as 64% more than the current price!
Disagree with existing narratives? Create your own in under 3 minutes – extraordinary investment returns rarely come from following the herd.
A great starting point for your IMAX research is our analysis highlighting 3 key rewards and 1 important warning sign that could impact your investment decision.
Our free IMAX research report provides a comprehensive fundamental analysis summarized in a single visual – the Snowflake – making it easy to evaluate IMAX’s overall financial health at a glance.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include IMAX.
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