The global promotion for the highly anticipated Michael Jackson biopic, Michael, has officially begun and it’s already impossible to miss.

Across cinemas around the world, early promotional material for the film has started to appear, marking the first visible phase of a campaign fans have been eagerly waiting for. Movie theaters are rolling out posters and standees featuring the now-familiar official movie poster design, one that many fans have embraced enthusiastically (and yes, I am saying this ironically).

From Brazil to France, cinema foyers are beginning to display eye-catching visuals for Michael, signaling that studios and distributors are gearing up for a worldwide push. These early appearances may seem modest, but they carry significant weight: they confirm that the marketing machine is now in motion and that Michael is transitioning from long-anticipated project to imminent global event.

In Japan, the promotion goes a step further. Fans have already spotted printed flyers advertising the movie, a classic and very “Japanese” approach to film promotion that collectors and fans alike will no doubt treasure. These flyers are already making the rounds on social media, adding to the growing sense of excitement and international momentum surrounding the biopic.

What makes this early promotional wave particularly notable is its timing. While trailers and major press campaigns are still expected later on, the appearance of physical promotional material in cinemas suggests strong confidence in the film and its global appeal. Michael Jackson remains one of the most recognizable and influential artists in history, and the worldwide nature of this rollout reflects the truly international legacy he left behind.

As more countries join the promotional push, fans can expect to see additional materials, localized campaigns, and eventually the long-awaited full trailer that will offer the first real glimpse into how Michael brings the King of Pop’s life to the big screen.

For now, the message is clear: Michael is coming, and the world is starting to get ready.

Michael will be released in cinemas worldwide on April 24, 2026.